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Get Out the Vote, Second Edition: How to Increase Voter Turnout | 
| Authors: Donald P. Green, Alan S. Gerber
Publisher: Brookings Institution Press
Category: Book
List Price: $18.95
Buy New: $16.41
You Save: $2.54 (13%)
New (14) Used (4) from $16.41
Avg. Customer Rating:  7 reviews
Sales Rank: 27318
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 225
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.9 x 0.8
ISBN: 0815732678
Dewey Decimal Number: 324.70973
EAN: 9780815732679
ASIN: 0815732678
Publication Date: February 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
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| Customer Reviews: Read 2 more reviews...
 Interesting Data July 15, 2008
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.
If you're a candidate, or if you're working for a candidate, February 20, 2008
then you need to read this book and hope that your competition doesn't.
Whether you're new to politics or have been involved for years, this book will educate you on the most efficient campaign tactics, and where you should focus your precious time and resources.
Green and Gerber present scientific studies that show what a complete waste of time and money certain widely-used campaign tactics are, while other less-utilized maneuvers are proven to be highly effective.
This book is often cited on political discussion blogs, and for good reason.
 Finally: Facts instead of guessing May 12, 2007
This small book does not much, but it does, what it claims, and it does it in a scientific manner. After pointing out the importance of voter mobilization, Donald P Green gives an overview of five commonly used ways believed to increase voter turnout: Door-to-Door Canvassing, Leaflets, Direct Mail, Phone Banks and Electronic mail.
For the ones used to local campaigns (even outside the us), nothing of this is specifically new. Green however backs his claims about the influence of any of the five ways to increase voter turnout by more or less robust field research results. So he delivers facts (or at least probability...) instead of guessing. This is what makes this small book an outstanding one in comparison to many "campaign manager manuals" which commonly end up telling a bunch of anecdotes about past campaigns.
Invaluable book for campaign workers July 27, 2006
1 out of 1 found this review helpful
This book is very important for campaign workers for the simple reason that it provides statistical proof of "common sense" assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON'T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign's time & money.
 Getting People to the Polls Takes Effort October 23, 2004
10 out of 10 found this review helpful
Surprising conclusions...except, not really.
It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.
Hence, door-to-door canvassing is the most effective. Not surprising.
Phones come in second. Not surprising.
The more conversational and informational the phone call is, the more effective is. Still not surprising.
But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
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