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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Unabridged) | 
| Author: Michael Masterson
Publisher: audible.com
Category: Book
List Price: $39.98
Buy New: $20.99
You Save: $18.99 (47%)
Avg. Customer Rating:  64 reviews
Media: Audio Download
ASIN: B0014WYZYA
Availability: Usually ships in 24 hours
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Product Description
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
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| Customer Reviews: Read 59 more reviews...
 Great Business Plan Book November 11, 2008
I read a lot of business books and this one is now I'm my top 5. If you are just getting started or have been in business for less than 5 years, this book is going to be a great help.
While this book is great for all types of business, those that are in the direct mail, publishing or internet marketing business are going to love it!
 michael knows how to sell, and he sells us all down the river without a paddle October 13, 2008
1 out of 1 found this review helpful
Michael Masterson is definitely inspirational, but when you walk away from what you bought from him, you are still left to your own devices to work your way through life; armed from him with only a bit of cheerleading to push you along and nothing really new and helpful. He's great at selling you hype and emptiness with great promises of wealth if you're smart enough to have everything go well for you as you struggle along. I've read a few of his books and I was even duped into buying one of his "success" packages. When I didn't succeed with his Success program, I called to cancel and get my money back. After I found they were still pulling money from my account I got the BBB involved and have no trust in anything he's trying to sell. My hat is off to that bastard and his company for getting a few hundred dollars from me without having to give me anything worth anything. Please don't trust anybody, especially a salesman from the beach in Florida.
 Grow Your Business without Delay October 11, 2008
Great insights. The author is not afraid to tell it like it is, regardless of how simplistic some critical concepts sound. The book is a solid blend of what has proven to be simple but essential components of success (things that the naive might see as so obvious as to be misguidedly ignored - don't overlook these), and wonderful less-known ideas. These concepts combine as the power behind the launch of numerous successful businesses by the author and others. While it's geared toward small and mid-size businesses desiring to grow to the next stage and beyond, there are good pointers for big-business readers too.
Motivational manual on entrepreneurial excellence September 26, 2008
As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can't help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson's basic premise makes a lot of sense: don't wait until you've fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don't worry about being perfect - just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson - or anyone else, for that matter - can't give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.
 Exaggerations, Over-Simplifications and Ego September 16, 2008
1 out of 2 found this review helpful
Exaggerations can make a point. Simplification can speed things up and to run a 100 million dollar company there is going to be.... The problem with the this current crop of marketing book authors is that they are so busy with self-promotion that they don't think the marketplace, you and I, the customers are worth treating with respect.
Mr. Masterson has maybe done what he claims but this book is only telling us the good part of his story. If you read some of the on-line forums that comment on his business, you get a much different picture. And the most favorable reviews here on Amazon are written by his cohorts.
There is very useful information in here but it was hard for me to get past his ego and the very ego driven delivery of it all.
I did like his break down of the 4 different levels from infancy to beyond 100 million dollars. But only a copywriter like Masterson puts a title on his book that says you could do it "in no-time-flat." Really, Mike?
Proceed with caution my fellow marketers and entrepreneurs, he has good information tucked in this book but keep a snorkel close while reading. It gets deep after the drop-off.
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