Tangled Web They Weave: Truth, Falsity, & Advertisers |  | Author: Ivan L. Preston
Publisher: University of Wisconsin Press
Category: Book
List Price: $15.95
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Sales Rank: 3479420
Media: Hardcover
Number Of Items: 1
Pages: 236
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 5.9 x 0.8
ISBN: 029914190X
Dewey Decimal Number: 343.73082
EAN: 9780299141905
ASIN: 029914190X
Publication Date: July 15, 1994
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Condition: in its unopened plastic wrap. fast shipping, [205
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Product Description
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
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