Iacocca | 
| Authors: Lee Iacocca, William Novak
Publisher: Bantam
Category: Book
List Price: $15.00
Buy Used: $3.89
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Avg. Customer Rating:  41 reviews
Sales Rank: 142118
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.7
Dimensions (in): 8.1 x 5.2 x 0.8
ISBN: 055338497X
Dewey Decimal Number: 338.76292092
EAN: 9780553384970
ASIN: 055338497X
Publication Date: April 3, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Some wear on book from reading, spine creases, wear on binding and pages, hardover edition, we guarantee all purchases and ship all items via USPS mail.
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Product Description
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
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| Customer Reviews: Read 36 more reviews...
 Enlightening, Entertaining and Inspirational! June 25, 2008
Lee Iacocca is best known for bringing back Chrysler from the brink of bankruptcy and taking $1 a year as a salary to show his commitment to the cause.
This is an important part of the book, it needed to be told. Also, Iacocca is a story of a man driven to work hard and become a leader. It is a bit egocentric at time, but that can be forgiven with the richness of the material. I found the book enlightening, entertaining and inspirational.
The inspirational part of the book is that when Chrysler is faced with impending tragedy the people all put together as one. It is disheartening that tragedy has to be a huge element in the success equation for many companies. This would be a tremendous book to explore.
Iacocca has some strong common sense weaved through this work. For example, Iacocca would prepare to hit the ground running by preparing for the week on Sunday evenings. Also, he notes that the speed of the boss is the speed of the team.
In another telling example during the almost collapse of Chrysler, Iacocca reduces his own salary to $1.00 a year to get support from the Chrysler workers and management. He says:
"Leadership means setting an example. He goes on to say: "I didn't take $1.00 a year to be a martyr. I took it because I had to go into the pits. I took is so that when I went to Doug Fraser, the union president, I could look him in the eye and say. "Here's what I want from you guys as your share," and he couldn't come back to me and ask: "You SOB, what sacrifice have you made?" That's why I did it, for good, cold, pragmatic reasons."
Overall, an excellent book with many powerful ideas worth embracing. Highly recommended!
The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
A detailed account that is both appealing and unrestrained May 6, 2008
2 out of 3 found this review helpful
Lee Iacocca was a brilliant salesman, a workaholic, and a resourceful businessman. Throughout history, at the heart of the American automobile industry there have always been men of advanced practicality that shaped the nation as a worldwide power; Iacocca clearly belongs among its best.
Iacocca's autobiography details early childhood, his entry as a salesman into the auto industry, time with Ford including overseeing the development of the Mustang, and saving Chrysler including details on the government bailout loan he negotiated to save the flailing company. There is no doubt the auto industry would look far differently had Iacocca never existed. His footprint will be forever felt and his life lessons should be part of any business study. Iacocca presents his life story in detail using a presentation style that is both appealing and unrestrained. I recommend this book to anyone with an interest in business history.
 A Joke! April 25, 2008
0 out of 5 found this review helpful
He supported Bush, while saying Gore was a nut for believing in global warming. Thanks for your help, Lee... you Republican imbecile.
the negotiable golf swing April 23, 2008
0 out of 3 found this review helpful
I have been playing golf for over 45 years and have read many books related to the golf swing. Joe Laurentino in his book takes a lot of the "mystery" out of teaching the golf swing. He specifically puts you at ease by stating that you don't have to swing like a pro to play a decent game of golf. The chapter on golf club path and golf club face angle are particularly enlightening. This book is a must read for anyone considering trying to improve their golf swing without going through a major overhaul.
Honest and entertaining account of the driving force behind the American car industry March 7, 2008
2 out of 2 found this review helpful
Lee Iacocca, the corporate icon of the "go go" era, recounts (with co-writer William Novak) how he did it his way, with a little help from his friends. He sets the record straight about insinuations that he was a flamboyant flash in the pan or had Mafia ties. A sense of honesty pervades his narrative, which often reveals more about the man than he probably intended. This 1984 classic is a cultural account of a time when American manufacturing was full of vitality, and marketing was simpler and more direct. At the time, experts warned Iacocca that you can know too much about everything and that a flood of information will just slow you down. He decided to know it all, anyway. His philosophy, well expressed between anecdotes, seems almost naive now, certainly when contrasted with the ruthlessness of his nemesis, Henry Ford II. Iacocca gets the last laugh with his insider descriptions of life in the corporate glass house. getAbstract recommends this frank, refreshing yarn to postboomer business leaders, managers on the ascent, car buffs and manufacturers who operate within a dealer network.
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