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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World | 
| Author: Ken Mcarthur
Publisher: Career Press
Category: Book
List Price: $24.99
Buy New: $7.49
You Save: $17.50 (70%)
New (22) Used (6) from $7.49
Avg. Customer Rating:  15 reviews
Sales Rank: 191666
Media: Hardcover
Edition: 0
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6 x 1
ISBN: 1564149978
Dewey Decimal Number: 658.409
EAN: 9781564149978
ASIN: 1564149978
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
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Book Description
How can one ordinary person make a difference in this noisy world?
Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.
Impact reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy.
How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it.
If you want to make a real difference in peoples' lives:
* Your ideas, products, and services must be noticed.
* The news must be spread quickly.
* Your projects must be sustainable over time.
Impact will delve into stories of ordinary people who have left their marks on the world. You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to:
* Get noticed in a world that doesn't want to listen to you.
* Find your audience and make them your advocates.
* Motivate millions to action.
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| Customer Reviews: Read 10 more reviews...
 What Kind of Book Am I? August 22, 2008
0 out of 1 found this review helpful
Although this book has a lot of helpful and interesting information, it suffers from a key problem - it doesn't know what kind of book it is. By that I mean that author Ken McArthur seems as if he was at times penning a self-help book, then a very technical how-to book, or was it a how to make a lot of money book, or maybe it was a book warning about the perils of selling an online product, or maybe it was about the difficulties of making a lot of money - wait no, it's an inspirational/motivational book. All these areas are covered to some extent, and give the book a kind of haphazard feel. When you get to an interesting section, it's like driving on an otherwise mediocre scenic tour and suddenly coming upon a really beautiful site.
The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets specific at the end when he talks about his online product, but even there it not detailed enough. Maybe this book was really just promotional material to go to his website and buy his product.
Part of me wants to give it a 4, but I think a 3 is more justified because in the end I am left with the feeling that there surely are other authors with more focused things to say.
One last thing - a pet peeve. I really don't like when authors quote themselves in a book. What's up with placing your own quotes in shaded boxes? If something is really quotable, it should be done by readers and not by the authors.
 Informative August 8, 2008
Very informative. Lots of information, resources and guidance. This book is truly a must read!
I Was Too Busy To Read It-But Couldn't Put It Down! July 25, 2008
1 out of 1 found this review helpful
I'm a teacher, software creator, and internet marketing coach. When I got this book from a seminar recently, I thought it would be a nice addition to my library that I would read "some" day when I wasn't so busy.
One day my internet connection went on the blink. I was annoyed, but decided to spend my time productively instead of whining. I chose to read Ken's book, Impact. After all, he had signed it for me at the Masters Seminar in Chicago.
The book captivated me as did the author.
A few pages into the book, I saw my instant messenger pop back up. I had tons of action steps written for the day, yet to be done, but I was not about to put the book down. I was like a sponge soaking up life for myself and my business. I could relate so well to everything he was saying. He gives solid, usable content, not just concepts or fluff.
It is clear that he is an expert marketer because he understands every aspect of marketing-but he especially gets how valuable relationships are to building a true foundation of a successful business.
It is officially on my "must read" list for my internet marketing students.
The book covers crucial information on publicity, psychology, leveraging, launch strategies, building revenue, outsourcing, automating, and much more that every serious marketer should know. The resources inside the book are amazing, but he goes a step further and adds bonus links to resources online for those who want more.
It doesn't matter if you are a new affiliate marketer or own a thriving business-you'll enjoy and benefit from reading this book. You'll thank me later if you just click the order button now. It's that good.
Kristi Sayles
http://SmartAuthor.com
http://TalkwithExperts.com
http://SmartAuthorSystem.com
http://SpecialReportGenerator.com
 Shave Years off of Your Learning Curve July 24, 2008
As of this review, I do not know the author personally however after painfully learning over the years much of what was so generously shared here, I can assure you that after carefully studying this book, this guy definitely knows what he's talking about.
This book can literally save you thousands in misspent time and money by providing you with a high-level road map for carving out your space in the business world. I do wish I had this book 5 years ago!
The only negative with this book is that although I'm truly grateful for what the author did choose to include, the book left me wanting a tad bit as each chapter could easily have been extended to be its own book. Let's hope for many more follow-up books from this author in the years to come.
A Summary of Online Marketing Tactics June 17, 2008
5 out of 6 found this review helpful
The promise of this book was to help anyone to make an impact in an already crowded marketplace. The author is sincere and writes in a warm and friendly manner. The direction of the book is almost exclusively toward online marketing.
Having studied online marketing through email subscriptions and paid mentoring, I found little in this book that I was not already familiar with. There is a lot of attention paid to joint venture partnering, but it seems geared toward those who are already fairly successful marketers. Making the leap from newcomer to one who might seriously be considered by these top-level marketers is one that I thought should have been given more attention, given the purpose of the book. Many names were mentioned of people the author has partnered with that I do not believe would be accessible to most marketers.
I liked his advice to keep marketing concepts simple, but again, that is not new. The book contains some good inspriational stories and snapshots, and I found these to be the most interesting parts of the book.
This may be a good book for the newcomer to online marketing techniques in becoming more informed, but the newcomer will be left with many unanswered questions as to the implementation of its ideas.
Moonstone Star White is the author of High Way from Hell: Using Emotion to Fan the Fire of Enlightenment.
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