Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die | 
| Manufacturer: Random House
Category: EBooks
List Price: $2.99
Buy New: $2.39
You Save: $0.60 (20%)
Avg. Customer Rating:  208 reviews
Sales Rank: 50961
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 304
Dewey Decimal Number: 302.13
ASIN: B0015Z7WHI
Publication Date: February 11, 2008
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
Naturally sticky ideas are full of indelible images–ice-filled bathtubs, apples with razors–because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper.
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| Customer Reviews: Read 203 more reviews...
 Duct Tape and All... September 3, 2008
First, I must say the team that came up with the cover did a brilliant job. As a corporate director of human resources, I am continually engaged in sharing data with the field and also with my superiors. The techniques and tips in this book have been successfully deployed in my recent presentations. The improved feedback and real world observations prove that I am doing a better job at communicating our ideas.
I highly recommend this book to anyone that is engaged in a dynamic field such as human resources where the guide posts seem to move each week. When you have to get it right - EEOC, ADA, FMLA, etc., you want to ensure it sticks. Michael L. Gooch, SPHR - Author of Wingtips with Spurs
 Best Read for Teachers August 30, 2008
I found this book to be valuable to me as a school teacher. If the material I present doesn't "stick" with the students, then I haven't done my job. This book will help you do a better job!
In order to be memorable, you must use SUCCES August 18, 2008
Made to Stick is a great book designed to help you made your ideas more memorable. It is not designed to give you the power to come up with new ideas, but to make the most of what's available to you. The authors use a wide variety of examples of "sticky" and non "sticky" concepts to show you what works and what does not.
The epitome of their framework is the "Jared" marketing campaign that Subway used several years ago. This campaigned contained all of their features for a "sticky" idea: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and a Story. As you can see, they even tried to make their framework sticky by having it spell out SUCCES.
The book itself stays true to its word, in that the examples and framework they provide are sufficiently memorable that I feel the knowledge I have gained from reading this will "stick" with me for many years to come.
Highly recommended.
A superb book for teachers and school leaders August 17, 2008
Chip and Dan Heath have written a priceless book, full of wisdom and great stories about what makes for effective teaching and leadership. It's not the razzle-dazzle of our teaching that makes a difference, they say, but whether we incorporate six key characteristics. I've been in the education business for almost 40 years and I learned a LOT from this book. Highly recommended!
Gotta Stick with it August 5, 2008
The Heath brothers have created one of the best and most memorable contributions to true marketing creativity. They utilize off-the-beaten path stories and analogies to bring their concepts to life and help the reader visualize the benefits of sticky marketing. While some reviewers have said the book was hard to get through, I'd urge you to stick with the book to the end -- and start making a habit of reading the Heath brothers' column in Biz Week
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