Transformations: Identity Construction in Contemporary Culture | 
| Author: Grant David Mccracken
Publisher: Indiana University Press
Category: Book
List Price: $19.95
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Sales Rank: 222884
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0253219574
Dewey Decimal Number: 301
EAN: 9780253219572
ASIN: 0253219574
Publication Date: May 2008
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Book Description
Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as Multiplicity, Fight Club, eXistenZ, and Catch Me If You Can. Self reinvention marks the careers of Madonna, Ani DiFranco, Martha Stewart, and Robin Williams. The Nike ads of LeBron James, the experiments of New Age spirituality, the mores of contemporary teen culture, and the obsession with "extreme makeovers" are all examples of our culture's fixation with change. In a time marked by plenitude, transformation is one of the few things these parties have in common. Although transformation is widely acknowledged as a defining characteristic of our culture, we have almost no studies on what it is or how it works. Transformations offers the first comprehensive and systematic view. It is an ethnography of the contemporary world.
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