Universal Principles of Design | 
| Authors: William Lidwell, Kritina Holden, Jill Butler
Publisher: Rockport Publishers
Category: Book
List Price: $40.00
Buy New: $25.08
You Save: $14.92 (37%)
New (30) Used (16) from $19.90
Avg. Customer Rating:  53 reviews
Sales Rank: 4359
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 2.3
Dimensions (in): 10.1 x 8.7 x 0.9
ISBN: 1592530079
Dewey Decimal Number: 745.403
UPC: 080665300790
EAN: 9781592530076
ASIN: 1592530079
Publication Date: October 1, 2003
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workuuntil now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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| Customer Reviews: Read 48 more reviews...
 Great knowledge reference November 16, 2008
Some of these 100 principles will be familiar, but are explained better here. Others may be new to you, and are referenced to other related concepts. This is not only a bone-up on what you should know, but a good cross-referenced tool for defending your design decisions to your boss or client. A great addition to the library of any systems, graphic or interaction designer.
 Great Book but..... November 14, 2008
This book was great but it left much to be desired.
It is separated into two page sections complete with illustrations and a brief summary of the section topic. and thats it. thats all they leave you with. they do give you a suggested reading list, citing the seminal work on each topic discussed for further study.
Fun to read & great presentation November 9, 2008
This book was fun and quite addictive! It contains a collection of unrelated design principles that can be browsed and read in random order. The presentation is very attractive. Can be recommended not only to marketers and designers, but also to anybody merely remotely interested in this topic.
The weakness is that there is no attempt to create a frame work, overall guidance, or step-by-step advice on how to combine these principles.
EXCELENT! October 3, 2008
Simplemente excelente, 100 practicos topicos de diseno.
Es ideal para los no-disenadores, que quieren aplicar conceptos de diseno grafico.
good August 16, 2008
This is a great book if you are looking for short explanation about design principles.
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