The World Is Flat 3.0: A Brief History of the Twenty-first Century | 
| Author: Thomas L. Friedman
Publisher: Picador
Category: Book
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Media: Paperback
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Pages: 672
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Dimensions (in): 8.3 x 5.5 x 1.2
ISBN: 0312425074
Dewey Decimal Number: 303.4833
EAN: 9780312425074
ASIN: 0312425074
Publication Date: August 7, 2007
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Amazon.com
Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to. What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley Where Were You When the World Went Flat?  Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?") And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?" The Essential Tom Friedman 
From Beirut to Jerusalem | 
The Lexus and the Olive Tree | 
Longitudes and Attitudes | More on Globalization and Development 
China, Inc. by Ted Fishman | 
Three Billion New Capitalists by Clyde Prestowitz | 
The End of Poverty by Jeffrey Sachs | 
Globalization and Its Discontents by Joseph Stiglitz | 
The Travels of a T-Shirt in the Global Economy by Pietra Rivoli | 
The Mystery of Capital by Hernando de Soto |
Product Description
A New Edition of the Phenomenal #1 Bestseller
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters--on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political, powerfully illuminated by the Pulitzer Prize--winning author of The Lexus and the Olive Tree.
Download Description
The Pulitzer Prize-winning New York Times columnist gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century
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| Customer Reviews: Read 1113 more reviews...
 Despite of the weaknesses of this book, it still offers many point of view in enhancing our global perspective May 7, 2008
Like it or not, this book has helped dilate our global perspective. I personally say "YES" to many of his thoughts in this book. Though it sounds too idealistic, demographically, I still agree that one day, the environmental health threats of "megacity" due to the demography shift will be reduced significantly. This is because people do not need to migrate for a better place to live. This very fast globalization process have made our world very close to be homogeneous, in term of internet technology, telecommunication, travel facilities, etc - that makes people feel comfortable with where they belong to live at.
Individually, people have been yearning to get out from the pain of "dehumanization process" due to the excessive demand of life. People in the more developed countries (MDC) have to work more for the bills than for the family. Majority of us are bound to pay the mortgage, credit cards, student loan and other debts -even though physically it seems that we are happier with all the fancy facilities we have in comparison with what people in the less developed countries (LDCs) have. We, in our MDC wants more than what we need. It is about time for us to response to the higher call of life as to live in a "homesotasis" state of life - non excessive nor lack of.
I remember long long time ago when I was still live in my birth country (less developed country), many of people in my country as well other people from the less developed countries, would dream and do anything to come to this country with honey and milk. Now, the paradigm is significantly shifted in opposite ways. People from more developed countries would love to demographically shift to the third world country (bringing their early retirement money) for cheaper living expenses and less demanding lifestyle.
In corporate point of view, opportunity to utilize cheaper labors with same quality from India, China, and other places have helped this process of flatting the world. We must admit our surprise of all the numerical figures presented by this book from cost efficiency, telemarketing outside our country, how many of our taxes and billing system have been taken care from India, etc.
Many more to says, but one thing I would like to emphasize as my personal conclusion is that we are alarming by this book to be ready for this process of the flattening of the world in many arenas of our life.
Julie Kiler, CA
Great Book May 2, 2008
This is a great book to read. it talks all about what is happening at present and its impact on our future. i tells how to prepare american and world society for the future. really inspiring...!
Why The World Is Shrinking And Why That Is A Good Thing April 28, 2008
With information moving at the speed of light and a huge transportation network connecting virtually any dots in the planet, Thomas Friedman provides a clever insight into globalization. In short it means that a service or a product should be produced wherever it's most efficient that the whole world benefits from that. Of course, there are some adjustments necessary as this puts a lot of forces and pressures for capital, market and job shifts. One caveat though - and not explored in the book - is that globalization of products relies on a cheap source of transportation energy. With oil prices climbing really fast, either a competitive alternative is found, or the globalization of products may be compromised. Highly recommended for the insight and entertainment of thought.
The World is Flat April 25, 2008
What an outstanding book! Don't be fooled by the size of the book as you'll breeze right through it. It is one of the most fast-paced and highly informative historical perspective on business, past, present and future. I learned so much in this book about outsourcing, insourcing, and about all the ideas that have shaped and continuing to change the world. Fascinating book.
IT-based and America-based flat world April 24, 2008
In 1492, Christopher Columbus sailed from Spain to India, taking a westerly route across the Atlantic, thinking it would be easier to go round the back of the world to reach India instead of going pass the dangerous Cape of Good Hope. He only reached West Indies but proved that the world is round. In 2005, Thomas Friedman took a plane from America and headed east to India, trying to figure out that the world is flat, globalized and without barriers.
There was a time when the world was round and far away places beyond the horizon could not be seen, and then it was globalized and flattened. It was a long process relative to modernization. Thomas Friedman perceived three versions of globalization starting from the exploration of Christopher Columbus. From 1492 to about 1800, it was Globalization 1.0. It was about countries and muscles, and about countries exploring the new world. Countries were forcing their way to trade with the new world and colonization. The primary question was about how did a country fit into the global competition and opportunities. Globalization 1.0 shrank the world from a size large to a size medium.
The second era, Globalization 2.0, lasted from 1800 to 2000. It shrank the world from medium size to small. The key agent of change, and the dynamic force driving global integration was multinational companies, driven by first the falling transportation costs, and then by the falling telecommunication costs. It was the birth and then the maturation of global economy with sufficient movement of goods and information between continents, thus creating a global market.
Globalized 3.0 took off around 2000 and shrank the world from small to tiny, and flattening the playing field at the same time. With the movement of information improved so drastically that it empowered the individuals to participate in the globalization. While the dynamic force in Globalization 1.0 was countries competing, and that in Globalization 2.0 was companies competing, we find in Globalization 3.0 the power for individuals to collaborate and compete globally. Thomas Friedman saw ten forces that flattened the world and led to Globalization 3.0.
Flattener No. 1 - The 9th November 1989, when the Berlin Wall came down. This event was not just about the wall, but the collapse of the Soviet Union. The result was the end of the cold war and the opening up of the entire Soviet Bloc. In a sense, the world view was expanded and the two worlds became one.
Flattener No. 2 - 9th August 1995, when Netscape went public. Netscape was a symbol for web browsers, among many competitors. The success of Netscape in 1995 marked an important phase in computing that the PC-based computing platform was changed to an Internet-based platform. Millions of computers then integrated on the Internet and were working under global networks.
Flattener No. 3 - Work Flow software. With the Internet connecting people to people, and people to their own applications, there came the proliferation of work flow software which directly connected applications to applications. Such software enables applications in different locations of the world to work together as one.
Flattener No. 4 - Open-sourcing, the self-organizing collaborative communities. They are more than Linux, Apache and OpenOffice, but include many freeware and user-based projects. It is an important flattener because it makes available many free tools, from software to encyclopedias, to millions of people around the world. The open-source approach challenges hierarchical structure with a horizontal model of innovation.
Flattener No. 5 - Outsourcing, starting from Y2K. The chain of events leading to the present state of outsourcing to India is interesting. It started in 1951 when India under Nahru established seven Indian Institutes of Technology (IIT) for educating elites in sciences, engineering and medicine. IIT were very successful in producing large number of talents. However, India did not have sufficient jobs for them. Came Y2K, there was a crisis on software maintenance and USA was much in need of knowledgeable hands for the job. Many talented Indian engineers were recruited by American consulting firms to handle the work. When the Y2K crisis was over, many Indian engineers returned home, but contacts had been established. In parallel, the IT boom created a large demand in telecommunication and many companies invested heavily in laying cross-continent optical fiber connections. The IT bubble then burst, and the costs of using the now over-supplied high speed connections fell drastically, making broadband connection between India and USA exceptionally cheap. When IT demand picked up again, Indian engineers, many worked in USA on Y2K work, were again in demand. With convenient telecommunication and work flow software, they found it easy to work remotely in India serving American firms, earning a good salary which was very cheap at the American level, while living at home Indian style. Thus began the vast out-sourcing centres in India, and also in many other developing countries.
Flattener No. 6 - Offshoring. On 11th December 2001, China formally joined WTO. It meant China was agreeing in principle to make its own competitive playing field as level as the rest of the world. Offshoring of manufacturing to China, Russia and some developing countries became commonplace. Friedman quoted an African proverb on the competition: a gazelle must run faster than the fastest lion or it will be killed; a lion must outrun the slowest gazelle or it will starve to death; it doesn't matter whether you are a lion or a gazelle, you'd better start running. The movement of goods around the globe is so convenient and without barrier that it makes offshoring a flattening tool. There was a group of American CEO discussing the production of their companies. All but one had already set up production plants in China. Everyone agreed that this lone company would be the first to go bankrupt.
Flattener No. 7 - Supply-chaining. Large companies are now able to commandeer their suppliers around the world for just-in-time supplies to stock store shelves and to meet production needs. Walmart has a worldwide system connecting its suppliers and a hub in Arkansas to receive supplies and despatch goods to its outlets. Friedman also quoted an example based on his experience of ordering a notebook computer. His telephone order was taken by a call centre in India and was relaid to a production plant in Malaysia. The parts for building the computer were automatically ordered from more than 30 suppliers in many different countries which automatically adjusted their stocks and delivered the required parts to the plant at the exact time. A Malaysian technician assembled the computer, tested it, and despatched it through UPS across the Pacific to Friedman's home. These were all done within a few days.
Flattener No. 8 - Insourcing. You may think that the flattened world allows a company to outsource some of its backroom functions, offshore its production, and better collaborate with its suppliers, but the bottom line is that the company still has to maintain a shop front and client relations. Come insourcing, and this may have changed. Friedman quoted the example of UPS which has transformed itself from delivery service to a client network for other companies. With teams of UPS staff regularly contacting citizens physically on a daily basis, UPS expanded its services to cover the delivery of goods for companies to their clients, and at the same time handled the billing and collection of payment of cash or credit cards. A company can focus on its core business and leave all the peripheral functions to other contractors around the world.
Flattener No. 9 - Informing. Think Google, Yahoo, MSN. In a flat world, information is just a few keystrokes away. Besides knowledge you would like to seek, there are many other information about almost everything and everyone if you care to search. In the age of superpower search, everyone is a celebrity. There is no class boundaries or education boundaries.
Flattener No. 10 - The steroids. The steroids that empower the individuals to take advantage of the availability of information and immediate communication in the flat world are the modern age equipment which is digital, mobile, personal and virtual. These include mobile phone, notebook computer and PDA. The up-to-date models of these digital equipment are wireless and can communicate with the world instantaneously. Their personal and mobile nature enables individuals to collaborate and compete in the flat world with their virtual presence anywhere anytime.
I find the above observations of Thomas Friedman quite narrow for the topic of globalization. It is heavily IT-based and American-based. The book mentions some modern factors concerning globalization which affect the American way, but leaves out the grave impact of the global finance and politics. However, the ten flatteners only occupy one-third of the book and are merely an introduction. I shall record his other views in the next round of notes.
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