The Management of Technology and Innovation: A Strategic Approach (with InfoTrac) | 
| Authors: Margaret A. White, Garry D. Bruton
Publisher: South-Western College Pub
Category: Book
List Price: $99.95
Buy New: $89.11
You Save: $10.84 (11%)
New (12) Used (8) from $70.53
Sales Rank: 353332
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 7.2 x 0.7
ISBN: 0324144970
Dewey Decimal Number: 658
EAN: 9780324144970
ASIN: 0324144970
Publication Date: January 18, 2006
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Product Description
In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.
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