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Marketing Essentials, Third Edition | 
| Authors: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
Publisher: Glencoe/McGraw-Hill
Category: Book
List Price: $83.96
Buy Used: $1.51
You Save: $82.45 (98%)
New (33) Used (65) from $1.51
Avg. Customer Rating:  3 reviews
Sales Rank: 54585
Media: Hardcover
Edition: 3rd
Reading Level: Young Adult
Number Of Items: 1
Pages: 772
Shipping Weight (lbs): 4.3
Dimensions (in): 11.2 x 8.7 x 1.4
ISBN: 0026441918
Dewey Decimal Number: 330
EAN: 9780026441919
ASIN: 0026441918
Publication Date: January 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
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Product Description
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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| Customer Reviews:
Lots of info on more than just marketing. October 30, 2007
This book is written in a very structured format.
The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters.
It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. It breaks up the lessons nicely.
Entrepreneurial marketing education at its finest! September 22, 2005
Lois Farese is quite simply one of the greatest entrepreneurial educators I have ever had the privilege of studying under. Mrs. Farese introduced me to `Marketing Essentials' when I took her Marketing I & II high school classes, and she inspired the slacker in me to become a DECA (http://www.deca.org) state finalist. Learning from this book gave me a tremendous advantage when I continued studying business at Babson College, and the lessons I learned from it have been applied countless times in several years of entrepreneurial practice since!
A book for Students and Execs alike January 22, 1999
1 out of 3 found this review helpful
Lois Farese, is not only an excellent educator but also a great writer. This book not only teaches students the basics of Marketing but I'll bet that even Marketing big wigs could learn a thing or two from the book....try it I think that you'll like it. Oh by the way I want to say "Hi" to Mrs. Farese and thank her for assigning this book when I took her class
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