Little Red Book of Selling: 12.5 Principles of Sales Greatness | 
| Author: Jeffrey Gitomer
Publisher: Bard Press
Category: Book
List Price: $19.95
Buy New: $8.95
You Save: $11.00 (55%)
New (57) Used (59) Collectible (3) from $7.25
Avg. Customer Rating:  107 reviews
Sales Rank: 2057
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.6
Dimensions (in): 7.5 x 5.2 x 0.8
ISBN: 1885167601
Dewey Decimal Number: 658.85
EAN: 9781885167606
ASIN: 1885167601
Publication Date: September 25, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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| Customer Reviews: Read 102 more reviews...
 Won't make you a sales pro, but a nice little book July 9, 2008
The Good:
* This book does have some practical, usable insights how how to be a more effective seller
* It's an easy read
* It's competitively priced
* Gittomer does incorporate some good humor and illustrations in the book, which make it more enjoyable
The Bad:
* I'm not sure I'd feel comfortable recommending this book for professionals with some prior sales training. The book is fairly basic and some of the approaches and insights really can be chalked up to common sense. While the book isn't that expensive, I felt it was a little short.
The Bottom Line:
I'd recommend the book for anyone who is new or hesitant about selling (I do recommend this book to my creative freelance readers who dislike sales). Gittomer does a terrific job in simplifying sales and making it a lot less intimidating, I just wish the book was a little longer. This would make a great stocking stuffer, or a quick read on an airplane.
JM Tuber
Author of "Being a Starving Artist Sucks", ISBN: 0981622003
 Every salesperson needs this June 9, 2008
Practical, concise, and easy to read. I keep it with me at all times to make sure I am staying sharp.
Good guideline for a salesman June 6, 2008
This book offers a very good and real life guideline to become a successful salesmen. I prefer Chet Holme's Ultimate Sales machine tough.
Informative - Simple - With a sense of humor May 17, 2008
I thought this book was fantastic! It had a lot of helpful information, and the author puts it in a way that is truly easy to understand. I love also that it includes bits of humor here and there and kept me laughing. After reading this, I immediately went out to find other books by the author because I liked this one so much. When working in a sales position, it's always beneficial to learn more about selling and this book was fantastic.
 Terrible March 13, 2008
2 out of 2 found this review helpful
I'm sure Mr. Gitomer is a good salesman since he, after all, managed to sell me his book. But he's not a good author and his book is not worth the time. His practical advice ranges from things like "don't whine", "buy your own laptop if your company won't buy you one" to "stay up late to prepare for next day instead of watching TV."
Maybe there is some good advice in this book for children selling lemonade down the street, but its a joke for any true Sales/Marketing professional. There are tons of better books out there, don't waste your time on this one. For good books on complex sales, try "Solution Selling" by Bosworth or "Hope is not a strategy" by Page. They lay out a proven, scientific and structured approach to the entire sales cycle. My company uses it routinely to great effect.
Solution Selling: Creating Buyers in Difficult Selling Markets
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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