The Elements of Graphic Design: Space, Unity, Page Architecture, and Type | 
| Author: Alexander W. White
Publisher: Allworth Press
Category: Book
List Price: $24.95
Buy New: $14.06
You Save: $10.89 (44%)
New (35) Used (35) from $11.23
Avg. Customer Rating:  32 reviews
Sales Rank: 22598
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.1 x 0.4
ISBN: 1581152507
Dewey Decimal Number: 686.22
EAN: 9781581152500
ASIN: 1581152507
Publication Date: November 1, 2002
Availability: Usually ships in 1-2 business days
Condition: Expedited shipping is not available for this item. Items are mailed via USPS media mail within 2 business days and should arrive 4-14 business days later.
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Book Description
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.
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| Customer Reviews: Read 27 more reviews...
Good book for learning graphic design principles and where the process came from. February 7, 2008
This book was the course material for a beginning graphic design class I took. It was very fitting for a beginning class. The book goes over where graphic design came from in history regarding movements and art. It also covered design principles.
 A Great Start for the Budding Graphic Designer December 29, 2007
I found this book very useful as both an introductory into the field of Graphic Design as well as a reference source for future projects. This book will remain in my permanent collection!
The Elements of Graphic Design: Space, Unity November 3, 2007
Great book for visual graphic design on how to get your message noticed, weather it's a business card, sales flier, or logo. Highly recomend it!
Very high density of information October 29, 2007
The cover page is very good at describing what the book is like. It is super-dense, with so much information and advice on each page that if you are looking for a light read, skip this one. At the same time, the cornucopia of information can become a little overwhelming. My suggestion is to read this book slowly and carefully, practicing the principles as you learn them.
The book reads more like an organization of the author's learning and experiences over time and so can sometimes be a little less "objective" than one might wish for. However, the author makes clear up front that fashion is an inseparable part of design so that what "looks good" today may be passe or even "bad design" another day. The one consistent theme throughout these design books is this: if you want to be different, be bold, not a wuss. Breaking rules is good if you break them like you mean it!
I have yet to encounter a more detailed treatment of white space and how it affects design but for the other topics you will need specialized books such as Lupton's "Thinking with Type" to get a deeper understanding.
All in all, excellent value for money.
 Visually confusing, the layout makes the content questionable. August 11, 2007
1 out of 2 found this review helpful
The layout of this book is confusing and really, really bad. The content is repetitive and dull, and is very basic. I hope nobody learns to design like the author, his book is a trainwreck.
I like The Non Designer's Design Book for really basic stuff, and I am a huge fan of Designing With Type for typography.
Don't buy this book, it is dissapointing
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