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Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know | 
| Author: Dave Lakhani
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.74
You Save: $11.21 (45%)
New (22) Used (3) from $13.39
Avg. Customer Rating:  13 reviews
Sales Rank: 1366
Media: Hardcover
Edition: Har/Cdr
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.6 x 5.8 x 1
ISBN: 0470243368
Dewey Decimal Number: 658.80019
EAN: 9780470243367
ASIN: 0470243368
Publication Date: April 18, 2008 (New: Last 30 Days)
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Praise for Subliminal Persuasion
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine
"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
-Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
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| Customer Reviews: Read 8 more reviews...
 Want to know this review has only four stars? May 12, 2008
1 out of 1 found this review helpful
Because if this were another 5-star review, you probably wouldn't be as curious about it. But heck, this isn't a 5-star book, it's a 6-star book. As at least one other reviewer has said here, this is Dave Lakhani's single most important effort to date.
Honestly, I didn't know what to expect. Was this going to be a re-hash of Vance Packard's 1957 tome, The Hidden Persuaders?
Not on your life.
This is an aggressive, pithy, no-nonsense, no-holds-barred war plan for making use of tools that are already at your disposal. At least half a dozen times, you're likely to read something Lakhani has written, and think, "Duh. Of course. I've been subjected to that throughout my life." Only now, you can switch from being a passive subject of these tactics to being an active user, one who knows how to be infulential, purposeful and persuasive.
I love this book. I'm buying copies for my most important clients, along with pocket-size Moleskine notebooks. This is weaponry that any astute marketing professional should have in his arsenal.
SIDEBAR: Be forewarned: you will probably begin spending a fortune on Moleskine notebooks. If you're serious about using this book, it will lead you down the path to the addicitve little luxury of using the same notebook as Hemingway and Picasso--which, frankly, is a good thing indeed. I've been using them for years, and Dave Lakhani has me enjoying them more than ever. (I personally prefer the pocket-size, square-ruled Moleskine. Your tastes may vary.)
Bold Promise - Authentic Delivery May 4, 2008
1 out of 1 found this review helpful
There are only a few people who could make such a bold promise -influence and marketing secrets they don't want you to know - and then authentically deliver on that promise. Dave Lakhani's latest book, "SUBLIMINAL PERSUASION: INFLUENCE AND MARKETING SECRETS THEY DON'T WANT YOU TO KNOW", does that and more.
The information is delivered in an organized, logical and persuasive manner. Each chapter takes an important topic with step by step instructions for putting the information into practice.
Most chapters end with the mantra, Implementation is everything - Money follows action , with specific actions for creating your desired results. Essential further study for each chapter gives recent books, viral videos and websites, and movies that when read, seen and heard will solidify and enhance learning. The lists of books alone will likely keep my Amazon account humming with activity for the near future.
I found the book instructive because of the topics, the structure, content and the focus on implementation and action. Most importantly, this book was interesting! It's the kind of book you don't want to stop reading and underlining until you digest every morsel. My suggestion - just let yourself read and enjoy. Then invest the time to go step by step through the processes. Any one of the many secrets in the book can have a profound effect on your life and your business.
What I wished I had known before ... April 25, 2008
1 out of 1 found this review helpful
Dave has opened my eyes to elements of marketing that I may have had a gut sense about - yet could not put any real identity to. Now I know. Now I can use the information about what was happening to me as I was being influenced, subliminally persuaded. Now I can do more that ever before. For fun. For profit. For business.
His earlier book on persuasion was a paradigm shift. This one is a quantum leap. Thanks!
"Subliminal Persuasion" Over Delivers April 21, 2008
1 out of 1 found this review helpful
In the wrong hands "Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know " is a dangerous book.
However, "Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know" if used for good can be used to multiply the proceeds of non profits and charities and help the world to become a better place to live.
Author Dave Lakhani states that "Subliminal Persuasion was written for every entrepreneur, salesperson, advertiser and small business person who suspects there is a key to effectively moving markets and controlling customers."
I totally agree.
The information in this book if implemented could be used by you to sell more products more easily and give you the time and freedom that you have always wanted.
Subliminal Persuasion author Lakhani knows all too well the downside of subliminal persuasion having been raised in a cult that he later broke away from.
Due to Lakhani's unique insights he will also reveal to you how to recognize when subliminal persuasion is being used on you so that you can defend yourself against subliminal persuasion campaigns.
Subliminal Persuasion is a thoroughly researched and well thought out book that covers the interesting history of subliminal persuasion in America.
"Subliminal Persuasion" includes a rare discussion of how Edward Bernays [the cousin of Sigmund Freud] used inside information from Freud to implement subliminal persuasion to become the most subliminally persuasive marketer in America.
"Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know" also includes up to date information on using subliminal persuasion on the internet through the use of blogs, viral videos and social book marking.
There is even a cutting edge discussion of how to achieve "Conversation Domination" on the internet and how you can achieve Cult Status like Jimmy Buffet with his "Parrot heads."
"Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know" is also an excellent resource on the topic of persuasion in that it lists other persuasion videos, books and websites on the topic of persuasion.
I wish this book had been around twenty years ago.
It would have saved me a lot of work and worry.
I highly recommend "Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know " if you are serious about getting the word of your product or service or charitable cause out to others or increasing your traffic or sales.
I give this book my highest rating of five out of five jalapenos.
Congratulations, You've Just Been Seduced April 20, 2008
1 out of 1 found this review helpful
Congratulations, You've Just Been Seduced!
Have you ever reluctantly made a purchase, then later been glad that you did? It turned out to be all and more you hoped it would be. And what about all those purchases you were very unhappy with afterwards?
Both times you were seduced to buy. Either a clever salesperson or by great ad copy. In either case, you may have been unaware of the "secret" persuasion techniques that were used on you.
Dave Lakhani knows all to well how these "secrets" work. He's used them and been abused by them. Now he's become the persuader of persuasion with his second book on the subject.
What he's showing his readers is so powerful, you can't but hope that this information never falls into the wrong hands. Well, rest easy, it already has, long ago. From con artists to dictators, this is the power of their very existence.
Fortunately it's also come into some capable and caring hands and minds with the likes of Lakhani. He's a proven practitioner of the art of not just persuasion, but "Subliminal Persuasion," which is the title of his latest book.
In Subliminal Persuasion, Lakhani takes his readers through what otherwise would be a labyrinth of the power of persuasion, but his is a straight line. No mysterious gobbledegook here, just well written prose that guides us into this world of real power.
Subliminal Persuasion is a book to be used, not just to be read. Lakhani shows us through techniques, exercises and application, with precise clarity, how to immediately apply subliminal persuasion in everyday life.
Even if you're not in marketing, you'll find this a riveting read and great protection against those unscrupulous black art practitioners who might otherwise deceive you, or at least, take undue advantage. Especially during an election year!
While I'm a fan of Persuasion: The Art of Getting What You Want, I was fully ready to discount anything that smacked too much of other works on the same topic. But his refreshing style and take on the subject, as well as his many years of success through his use of the white art of subliminal persuasion, deserves praise.
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