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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
| Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $15.76
You Save: $14.19 (47%)
New (30) Used (3) Collectible (1) from $15.76
Avg. Customer Rating:  8 reviews
Sales Rank: 1565
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 6.2 x 1.3
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New Book! Free Tracking Number emailed immediately upon shipment. Not a book club edition.
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Book Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 3 more reviews...
Fantastic, engaging read! May 15, 2008
This is among the most engaging books on the topic of brain science and learning I have read - and I have read quite a few. The book is interesting for the experienced and accessible for the novice reader in the field. I use the book with my team of instructional designers to spark lively discussions on how we can work more effectively (e.g. no vain attempts at multitasking) and create more engaging, attention grabbing, memorable courses (e.g. hooks every 10 minutes).
I particularly enjoy the author's presentation of research studies in a storytelling format. Good research can be dry and difficult to digest, but not here. He also sprinkles relevant personal stories the reader can relate to throughout the chapters.
Fantastic read! Engaging media! I bought 5 copies.
Great Book - Audio Version Very Engaging April 21, 2008
2 out of 2 found this review helpful
I really enjoyed learning about the brain research mentioned in this book. The author is very engaging and uses great examples to make the points. Be warned, the book does go into some pretty scientific info on brain research. While I did not understand it all, I felt like it was never out of my reach. I have already started reading the book again to catch some of the details I missed the first time. The best part is learning about all the ways we have structured our lives and culture that seem to work directly against the way the brain works.
Updated Easy to Understand Brain Science for Everyone April 19, 2008
3 out of 3 found this review helpful
This book is chock full of the latest brain science in an easy to understand format by an extremely engaging, funny, sharp man who will change the way you think about yourself, others, and the human brain. It's a must read for teachers and business owners but it's honestly totally accesible to anyone from any walk of life and the concepts apply across the board to everyone on earth. Best of all, it dispels many commonly held beliefs (right brain/left brain, 'you only use 10% of your brain' etc) in very clear terms. I am buying copies of this book for all family and friends for the next year until I've gotten through their birthdays and holidays. It really is that good. Do yourself a favor and spend the paltry amount of cash this excellent book costs. You will wind up inspired!
Incidentally, if you ever have the opportunity to see John lecture, see if you can find a way to attend. His presentations are the living embodiment of the fundamentals from the book and he will have you in stitches to boot!
Brains Rule! April 12, 2008
2 out of 2 found this review helpful
I went to see John speak in Seattle this week. He is very compelling speaker, and as in the book, he is able to take complex phenomenon and explain it clearly for non-science types. I highly recommend this book for anyone in the business world.
Very useful tips on some ideas to improve your workflow and your life!
Stop Battling Your Brain! April 5, 2008
8 out of 8 found this review helpful
The genius of this book is that it uses the most recent scientific research, discussed in a very entertaining way, to identify 12 rules for optimizing your most important tool - your BRAIN. Read the chapter on "Attention" and you will never give a presentation in the same way again. Read the chapter on "Sleep" and you will understand why an afternoon nap can be the most productive 20 minutes of your work day. Read the chapter on "Exercise" and you'll finally get why great ideas (ok, and maybe some clunkers but at least you're thinking!)come to you in the middle of your workout. Like the author, you may toss the guest chair and put a treadmill in your office with a bracket for your laptop - this gives new meaning to the concept of management by walking around. The bottom line is that brain science is beginning to produce really useful information about how our brains are wired; this book is a user's manual on how to work with the way we're wired instead of fighting against it. I highly recommend it.
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