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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School | 
| Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $34.95
Buy New: $21.32
You Save: $13.63 (39%)
New (10) Used (2) from $21.32
Avg. Customer Rating:  23 reviews
Sales Rank: 73694
Media: Audio CD
Edition: Com/DVD
Number Of Items: 6
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.3 x 1.3
ISBN: 0979777712
Dewey Decimal Number: 658
EAN: 9780979777714
ASIN: 0979777712
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: P20080718110015S
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Book Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 18 more reviews...
 Good beginning-level synthesis July 27, 2008
The author of this book obviously has a lot of experience in the topic he is writing about, and is aware of a great deal of research. He picks very salient aspects of the brain to include in his book, and interesting examples for each "rule." The book is divided into rules about how the brain works. Some of the rules deal with things like short and long-term memory, stress, attention, sleep, and so forth. The practical aim of the book is to apply these rules to the business world and education. As such, there are many interesting and potentially valuable ideas for doing things differently. There is ample evidence presented in the book that some things we do may actually be quite counterproductive. Anyone who runs an office or makes educational decisions might be interested in trying ideas from this book.
The book is fairly well-written, but there are some instances of incomplete sentences, or clumsy wording that make the reading a little difficult once in a while. It doesn't detract greatly from the book, but here and there you have to stop and re-read a line or two. Still, the book seems like a fairly academic approach to this topic rather than a self-help book. If you have ever been interested in knowing what is known about the brain and how it could be put to practical use, this is a good book to check out.
Good information July 23, 2008
0 out of 1 found this review helpful
This book has some very good and interesting info about how the brain works and how we think and react to different things. The only complaint I have is that the included DVD that came with the book did not have any audio, whether I played it on my PC or through my home DVD player. There wasn't a way for me to check with any type of tech support either. None the less the book is a joy to read.
Very Good Book, But Some things I am not Convinced on July 16, 2008
2 out of 3 found this review helpful
I have read Dr. Braverman's books( Younger You and Younger You), and his material conflicts with this author's material. I do agree with using something like the system given in Don't Like to Read, Then Don't, Listen!: How to Turn Any Type of Text Into Audio Files That Can Be Read to You! to go over information lots of times. Just take data and see what works best for you! This book will give you some ideas to try
Very informative, entertaining, and easy reading... July 11, 2008
1 out of 2 found this review helpful
This is a great book and DVD combo especially for educators, parents, and students. The research is written in light layman's terms with a fun, light style. All of the information is useful and can be put into practice immediately to help the reader learn, teach, and possibly prevent depression, dementia and other brain disorders.
Brain Rules review July 10, 2008
This book has some excellent research and thought provoking information for anyone involved with learning. As a working professional in the field of Human Resource Development I will be incorporating some of Dr. Medina's research and vision into our corporate learning strategy.
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