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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School | 
| Author: John Medina
Publisher: Pear Press
Category: Book
Buy New: $24.95
New (2) from $24.95
Avg. Customer Rating:  18 reviews
Sales Rank: 830248
Format: Large Print
Media: Paperback
Pages: 460
Shipping Weight (lbs): 1.8
Dimensions (in): 9.3 x 6.1 x 1.1
ISBN: 0979777720
EAN: 9780979777721
ASIN: 0979777720
Publication Date: March 7, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
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| Customer Reviews: Read 13 more reviews...
An owner's manual for the brain July 7, 2008
This book is partly an academic-style introduction to brain research and partly a jauntily written practical "how-to" about getting the most from your brain. John Medina has a warm, upbeat persona, and skillfully incorporates stories from his experiences to illustrate points he makes in the book. From time to time he forgets to connect the dots for readers who are new to the material, and so doesn't always articulate the full point or parallel he is making. However, he gives a broad overview of brain research and makes a conscious effort to practice the rules he preaches. He repeats information, as research says he should, and uses lively, varied examples to engage the reader. To reinforce the book's lessons with visual and aural sensory input, the publisher provides a supplemental DVD. Medina summarizes his key points, and touches briefly on the real-world implications and applications of the findings he covers. getAbstract recommends this book to parents, educators, human-resources professionals, executives and all those who want to help themselves, their children or their employees reach their full intellectual potential.
Amazing July 3, 2008
Read this book. Entertaining, clear and you will learn a lot about how we work.
Fascinating book June 30, 2008
I'm a teacher and have recently become interested in the brain. This book is GREAT for educators. It will make you rethink the way you teach. It made me realize how important some parts of the curriculum are (P.E.) which are often cut in order to make more room for review time. With all the non-sense high stakes tests of NCLB it's not surprising (I did it myself) but if you want to boost your test scores, DON'T CUT P.E. I love this book and would recommend it to anybody, but especially teachers.
What a lovely book June 30, 2008
1 out of 1 found this review helpful
What a lovely book John Medina has created. His book is thoughtful and funny. The book provides a springboard into a much larger universe relating to the workings of the human mind and how observations on those workings can be used to perhaps benefit the business world. Notably, Medina never overstates his claims. He simply suggests a business application which relates to the "brain-rule" extracted from an examination of a deeper world of research and experience.
Although Medina provides sufficient clues in his book to hint at his own depth, he limits himself to a gentle, lay-person's introduction, while still providing something with bite!
The use of multiple presentation formats and media (book, internet and dvd) is a beautiful example of where the author reinforces his own words by "living" the advice he offers to others. I'm sure that if Medina had the option of including smell, touch and taste as well, he would have.
A very pleasant, very educational, very thought-provoking read. Highly recommended.
Neuroscience for dummies June 20, 2008
I like concise books like this one, and the dvd is really funny (and educational too)
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