The Back of the Napkin: Solving Problems and Selling Ideas with Pictures | 
| Author: Dan Roam
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
Buy New: $13.95
You Save: $11.00 (44%)
New (28) Used (4) from $12.99
Avg. Customer Rating:  23 reviews
Sales Rank: 236
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 7.4 x 7.1 x 1.2
ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992
Publication Date: March 13, 2008
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Product Description
A bold new way to tackle tough business problemseven if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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| Customer Reviews: Read 18 more reviews...
 Good For Visual Thinkers; Even Better for Non Visual May 15, 2008
Roam does a good job presenting an easily digestible piece that encourages anyway who *thinks* they don't have what it takes to present with pictures. As an user experience designer, I'm drawn (pun intended) to the parts in which he gives examples of making your stories/presentations less daunting to your audiences by trimming off the info-fat. Tips like this help us designers create better experiences.
Definitely recommended.
Great resource for consultants May 12, 2008
This book is an antidote to good-looking presentations that interfere with rather than enhance thinking with clients about what matters.
 SA and business.... May 10, 2008
0 out of 1 found this review helpful
Dan's experience as a pilot and the association he makes to situational awareness in flight and business was a big part of the reason I purchased the kindle edition of his book. This comparison, in a service industry, is enormously insightful. The concept he discusses in this text has huge value for sales, service and leaders. The science of it may have been a bit more than I wanted. However, the exercises and examples and the basic premise of drawing to assist a group in understtnding where we are, where we want to go and how to get there is significant. We use a whiteboard a lot in meetings. We will certainly try pictures more in the future and test in our own environment the effectiveness of this concept. Good read for facilitators, leaders and salespeople.
Right Brain Presentations May 9, 2008
I help companies sell more. In doing so, I am often asked to quickly help them understand their sales process. When a group of people sit down in a room, talking takes time. The story is a picture replaces a thousand words. Using the techniques used in this book, the one can lead the discussion in a fraction of the time.
If you work with groups of people, this book is a must for future productivity.
Frank Hurtte
River Heights Consulting
Ron Klein May 5, 2008
1 out of 1 found this review helpful
An excellent book. Sometimes the best means of conveying ideas is via a written narrative and other times it is oral. This book does an excellent job of not only providing very good counsel as to how to present ideas with illustrations but also to develop solutions to complex problems. I expected a simple book but discovered one with much more helpful, substantive, practical guidance. In fact, I've added this as one of the 12 business books our company book club discusses this year.
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