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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
| Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $17.28
You Save: $12.67 (42%)
New (29) Used (9) from $16.46
Avg. Customer Rating:  22 reviews
Sales Rank: 316
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 6.2 x 1.3
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080721215920T
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Book Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 17 more reviews...
 Good information July 23, 2008
This book has some very good and interesting info about how the brain works and how we think and react to different things. The only complaint I have is that the included DVD that came with the book did not have any audio, whether I played it on my PC or through my home DVD player. There wasn't a way for me to check with any type of tech support either. None the less the book is a joy to read.
Very Good Book, But Some things I am not Convinced on July 16, 2008
1 out of 2 found this review helpful
I have read Dr. Braverman's books( Younger You and Younger You), and his material conflicts with this author's material. I do agree with using something like the system given in Don't Like to Read, Then Don't, Listen!: How to Turn Any Type of Text Into Audio Files That Can Be Read to You! to go over information lots of times. Just take data and see what works best for you! This book will give you some ideas to try
Very informative, entertaining, and easy reading... July 11, 2008
1 out of 2 found this review helpful
This is a great book and DVD combo especially for educators, parents, and students. The research is written in light layman's terms with a fun, light style. All of the information is useful and can be put into practice immediately to help the reader learn, teach, and possibly prevent depression, dementia and other brain disorders.
Brain Rules review July 10, 2008
This book has some excellent research and thought provoking information for anyone involved with learning. As a working professional in the field of Human Resource Development I will be incorporating some of Dr. Medina's research and vision into our corporate learning strategy.
An owner's manual for the brain July 7, 2008
0 out of 1 found this review helpful
This book is partly an academic-style introduction to brain research and partly a jauntily written practical "how-to" about getting the most from your brain. John Medina has a warm, upbeat persona, and skillfully incorporates stories from his experiences to illustrate points he makes in the book. From time to time he forgets to connect the dots for readers who are new to the material, and so doesn't always articulate the full point or parallel he is making. However, he gives a broad overview of brain research and makes a conscious effort to practice the rules he preaches. He repeats information, as research says he should, and uses lively, varied examples to engage the reader. To reinforce the book's lessons with visual and aural sensory input, the publisher provides a supplemental DVD. Medina summarizes his key points, and touches briefly on the real-world implications and applications of the findings he covers. getAbstract recommends this book to parents, educators, human-resources professionals, executives and all those who want to help themselves, their children or their employees reach their full intellectual potential.
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