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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield | 
| Author: D'alessandro
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $9.21
You Save: $7.74 (46%)
New (32) Used (8) from $8.92
Avg. Customer Rating:  3 reviews
Sales Rank: 15427
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.9 x 0.6
ISBN: 0071597298
Dewey Decimal Number: 650.14
EAN: 9780071597296
ASIN: 0071597298
Publication Date: June 11, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: 100% Brand New! - Ships Today! Identical to Amazon's book in every way. Flawless! Not a cheap Remainder or Book Club Copy! *We recommend Expedited Shipping option for much faster mail delivery
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Product Description
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. “With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist “With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
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| Customer Reviews:
 A Business Book that Over-Delivers...Highly Recommended September 10, 2008
Whether you're looking to thrive in a large company or launch a successful start up, David D'Allesandro's book will help you get there sooner. Combining C-level experience with street-smarts, D'Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.
5-Star Book, but "New and Revised" Edition Not So New August 12, 2008
David D'Alessandro's second "Warfare" book (after Brand Warfare: 10 Rules for Building the Killer Brand) is one of the top career books available. Check out the reviews for the original edition (Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It). This "newly revised" 2008 edition includes little new information, as other reviewers have already pointed out. Still, if you don't own the first edition, put this one on your wishlist immediately--it's the best of D'Allessandro's "Warfare" series.
 Great Book, but Not Much Change from the 2004 Masterpiece July 9, 2008
5 out of 5 found this review helpful
This review is specifically for this paperback 2008 edition.
Career Warfare was originally published in 2004, and it is one of the best books on personal career strategies and development that one could ever find. It's very straight forward, to the point that sometimes it could be brutally honest, and very realistic. It reminds us that we need to look beyond our own frames of reference, understanding things from our boss' point of views, and most importantly to always be on top of our games, since the higher we go, the more battles we could expect along the way.
Having said that, I've read both the 2004 and 2008 edition and compared the two page by page. The only updates I've seen is in the introduction and on pages 112, 113, and 114 when talking about making sure that one chooses a place of employment where the opportunity of advancement is not controlled by only one "exclusive" group. The content is basically the same between the two editions - it's just a paragraph or two was added in the examples.
If you have not owned/read this book, I highly recommend this masterpiece to you. I think it's a must own book for anybody's library. On the other hand, if you've owned the 2004 edition, I don't see how a couple of paragraph updates would justify spending another $ 16.95 on this book. This is why I only gave it four stars instead of five.
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