The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business | 
| Authors: Emira Mears, Lauren Bacon
Publisher: Seal Press
Category: Book
List Price: $15.95
Buy New: $9.39
You Save: $6.56 (41%)
New (25) Used (4) from $9.39
Avg. Customer Rating:  6 reviews
Sales Rank: 28812
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8.1 x 5.5 x 1
ISBN: 1580052363
Dewey Decimal Number: 658.0082
EAN: 9781580052368
ASIN: 1580052363
Publication Date: April 28, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?
In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.
Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
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| Customer Reviews: Read 1 more reviews...
A MUST-READ for all fledgling entrepreneurs! July 16, 2008
Congratulations to Emira and Lauren for writing this excellent book. I am half way through, and reading it seriously: I am reading a couple of chapters at night, and going back and answering the questions by day in writing. I plan on starting my own PR business, and this book has become a bit of a "manifesto" for me. What I love most is the basic, practical advice it offers, along with the encouragement. It's positive and reassuring, yet direct about the pitfalls of making mistakes with your business.
Next, I love the feminist subtext of this book: that us women deserve to be paid what we're worth, and I loved the urge ("We beg of you, close the wage gap between men and women!") to price ourselves appropriately, and not modestly.
"The Boss of You" is hitting me on a few levels, inspires me, and is giving me courage to get my ducks in a row for the eventual launch day (still a ways off - but definitely in the works).
I really hope the Oprah producers come across this book and get these two rockin' chicks on the Oprah show. Talk about "living your true life" - and earning a living while doing so - !
When meeting a graphic designer to work on my logo, she kept grabbing the book and flipping through it and said, "okay. I really have to get this."
I encourage anyone (men, too) who has a dream of starting a business to get this book. My only wish is that it was edited to remain Canadian in the spelling, but this is a superminor quibble.
GET THE BOOK, PEOPLE.
Cheers,
Liz Parker
Publicist
The Boss of You June 22, 2008
Great book. Useful information to understand the nuts and bolts of starting a business. I highy recommend this book!
Not just another 'cod liver oil' business book June 5, 2008
Having started my own business "accidently" - one contract led to another, led to another and before I knew it I was juggling clients - I hadn't done a lot of the planning they discuss in the first half of the book. So despite already being up and running, reading this book was a fantastic opportunity to bring some clarity/structure to what I was doing. Its so easy when you are self employed to never turn down work and The Boss of You, really helped me identify what work is good for me and my business to be doing, and what stuff I should be trying to phase out of. I help businesses plan and develop their own communications. A lot of my clients are new businesses and haven't necessarily done all of the thinking/planning that Mears/Bacon walk readers through - it was helpful to be given a framework to help my clients do that on the way to identifying what their messaging is. And, the book was a refreshing departure from what I call the "cod liver oil" business books - good for you but yucky. Nice to be able to enjoy something that was good for me. The humour was greatly appreciated.
The perfect book for anyone starting a creative business! June 4, 2008
AMAZING!!! What an enjoyable & resourceful read for anyone considering starting their own business...Hilarious & Edgy, I read it cover to cover and got loads of great ideas for my new creative business venture..thank you ladies...FIVE STARS hands down!
 I have to recommend this book to wanta-be entrepreneurs as a small business book worthy of being purchased and read. May 9, 2008
6 out of 6 found this review helpful
This book was pretty good. The authors have written a small business book that includes what most other startup guides or workbooks include that are packed with good content on the subject. However, these ladies have written the book specifically targeting young women or stay-at-home moms. The writing style is very similar to the book by Michelle Goodman entitled "The Anti 9-5 Guide" (ISBN: 1580051863).
Interestingly "The Boss of You" is endorsed by Ms. Goodman and it shares the same publisher as Ms. Goodman's book. And we learn from reading the book that the authors and Ms. Goodman have become friendly while writing the book. If you liked Ms. Goodman's book, then you will like this book, too - I'm pretty sure.
This book is full of questions a wanta-be entrepreneur needs to ask when trying to conceptualize a startup and get it up and running. In a way this was a workbook as well as a guide. Early in the book there are exercises that the authors want the reader to complete in writing. I thought that was wonderful. They cover the following topics quickly and well:
1. Business goals
2. Success
3. Identify your strengths (and weaknesses)
4. Identify your product and/or services
5. Identify who you are going to sell to
6. Figure out your costs
7. Create an appropriate and good name for the biz
8. Jot all this down in some sort of a plan
I would have liked the book more if it had gone more heavily into home-based businesses and Internet marketing. It's my hunch that those topics are on the mark with the target audience of this book. I also would have liked to have seen a discussion of a formal business plan. I know the authors say there probably is no need to write a formal plan, but they do indicate some sort of plan is a good idea. By providing a brief overview of a formal plan the reader could put together a "some sort of plan."
The authors talk about having formed a partnership when they started their Web design business in 2000. And they talk about the importance of having a written Partnership Agreement. But on the back cover of the book the name of their company has an INC at the end of it. So did they start a partnership or did they start a corporation? The book doesn't say much about Choice of Legal Entity - either theirs or the options available. I personally would recommend that readers consider a Limited Liability Company (LLC)instead of a mere partnership. And for the multi-member variety of LLC I would highly recommend creating a written Operating Agreement which is much like a partnership agreement.
I loved the little sidebars in this book. And I thought the book was well outlined. However, it came across a little wordy in the beginning for me when it was clear the authors were trying to create a certain feel for the book and cater to young women and housewives. That just was not my cup of tea. But the book is packed with good real life experiences and words of wisdom from two ladies (and others) who have successfully started their own small business. And, as a result, I have to recommend this book to wanta-be entrepreneurs as a small business book worthy of being purchased and read. 4 stars!
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