Customer Reviews: Read 35 more reviews...
 GRATE BOOK July 4, 2008
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
 Great reference on value-based. Wish it had more on setting initial price. June 16, 2008
I updated from the 2nd edition I bought years ago. I'm glad to see the focus on value-based pricing. I was a little disappointed that it gets a bit repetitive on calculating price changes and it would be useful to see more examples on calculating the initial price when you really don't have much data to go on.
good book, shipping too slow April 18, 2008
This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants.
Unfortunately, it took 10 days to arrive using standard shipping.
Best book on Pricing I have ever read April 18, 2008
I have spent over 30 years in computer software sales, pricing, and terms and conditions. This book resonates with me, specifically with it's emphasis on sustained company profitability rather than get rich quick pricing. It's comprehensive, not specialized to any specific product set or industry, and nothing I read failed to make sense to me, based on my experience.
If you are interested in this topic, there is no better work I know of to give you both practical and good theoretical advice.
Great, great, great January 20, 2008
This is the reference book of many of the best MBA courses in US, and when I started the reading, I realised why. It's written in a very easy way, and covers all the topics on pricing: strategy of pricing, segmentation, unbundling products and finally emotional pricing.
I have never readen any princing book before. At first, I thougt it would be hard to read, difficult to understand and almost all full of mathematics. This book is not so. In fact, the authors try to explain all the topics by words, not by numbers.
Actually, princing managers tipically try to find diverse formulae to apply to price their items. Nevertheless, this book teaches you that it is one of the ways, but pricing a product is much more than using a formulae...it is strategy and psicology as well!!!
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