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Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time, Every Time (Michael Allen's E-Library)

Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time, Every Time (Michael Allen's E-Library)
Author: Michael W. Allen
Publisher: Pfeiffer
Category: Book

List Price: $35.00
Buy New: $24.59
You Save: $10.41 (30%)



New (19) Used (13) from $20.00

Avg. Customer Rating: 3.5 out of 5 stars 3 reviews
Sales Rank: 205823

Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.9
Dimensions (in): 9.2 x 7.9 x 0.6

ISBN: 0787983004
Dewey Decimal Number: 658.31240785
EAN: 9780787983000
ASIN: 0787983004

Publication Date: May 19, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Also Available In:

  • Paperback - Michael Allen's Online Learning Library, Evaluation
  • Paperback - Michael Allen's Online Learning Library, Interactivity, the Supernatural Power of Elearning

Similar Items:

  • Designing Successful e-Learning, Michael Allen's Online Learning Library: Forget What You Know About Instructional Design and Do Something Interesting (Michael Allen's E-Learning Library)
  • Michael Allen's Guide to E-Learning
  • e-Learning by Design
  • e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
  • 75 e-Learning Activities: Making Online Learning Interactive

Editorial Reviews:

Product Description
Praise for Michael Allen's e-Learning Library

This is the first volume of six in Michael Allen's e-Learning Library a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book walks readers through the revolutionary processes of rapid prototyping and iterative design as a means of sorting the conflicting and hidden agendas of organizations, winning essential support, and generating creative learning solutions.

"Too many learners have been frustrated and too many careers have been derailed from poorly designed, ineffective e-learning. Michael Allen is finally sharing his 'secret sauce' with the world. The Savvy Start technique alone will go a long way to ensuring that every e-learning project turns out to be a successful one."
--Kevin Kruse, founder, e-LearningGuru.com

"Michael Allen has written a terrific book for courseware developers and business leaders who are interested in launching e-learning programs that will have a true impact on people performance and the business. It is a must-read for everyone who wants to take e-learning to the next level."
--Nick van Dam, global chief learning officer, Deloitte Touche Tohmatsu; founder, e-LearningforKids.org

"Michael Allen knows instructional design from the ground floor up. For four decades he's lead the field. Now he shares his hard-earned knowledge with the rest of us."
--Will Thalheimer, president and principal researcher, Work-Learning Research

"In this short volume, beginning with rapid analysis, rapid prototyping, and rapid evaluation, we find not only the details of the successive approximation process for developing superior e-learning, but also corporate and academic case studies to provide context for the design and development approaches recommended."
--Michael E. Echols, vice-president, Strategic Initiatives, Bellevue University; author, ROI on Human Capital Investment



Customer Reviews:

4 out of 5 stars Helpful resource for very early stages of e-learning consideration and design   October 10, 2007
 1 out of 1 found this review helpful

This book provides valuable insight into the most important considerations for developing e-learning. I would say this is more of a prep book that focuses on gathering info, getting input, etc. not so much on production of actual e-learning modules. Good high level process overview, useful in the early stages, including some good checklists like Design Proof Evaluation Checklist.


2 out of 5 stars Take content from Michael Allen's previous book, remove sample elearning, add fluff and whitespace and you have his new book   July 4, 2007
 13 out of 15 found this review helpful

First, let me say that I enjoyed Michael Allen's first eLearning book. It had solid content. My only beef with it was that there weren't enough chapter breaks and that made it tougher to read (some chapters went on for 70 or so pages). That is certainly not the case with this book; many of the chapters are 5-10 pages in length, which to me, feels too short, almost like a bathroom reader. This book is all about white space.

This new book is mostly just a rehash of the first half of Allen's last book. It only contains 180 pages of actual text before you reach the indexes etc. so for $25+ one would assume their would be a lot of content packed into those precious few pages, right? Alas, instead the author uses oversized type, wide line spacing, and 2 inch margins on the outer edges.

The text is in a two column format
and with so little page space
actually being alotted for it,
each line is only about 35 or
so characters long. This makes
the whole book hard to read
because your eyes are always
having to dip down to the next
line after only a few words
(you would think an elearning
designer would take text line
length a little more seriously).
I noticed that the next book in
this series does the same thing.

Back to the content, very little new information is presented that could not be found in Allen's previous book. Yes, this one does give a few extra pages on each topic covered, but that is about it. Most of the additional information if fluff. I liked the examples of elearning given in Allen's previous book. None are included here, just a fictitous story about a fictitous company trying to implement elearning. A story that is neither engaging, nor insightful (fluff).

I gave this book a 2 star rating only because if you haven't read the first book, it does have some useful information and interesting insights into elearning development...but like I said, it is mainly just rehash.



5 out of 5 stars A practical handbook in an industry sorely in need of its practicality   January 27, 2007
 12 out of 13 found this review helpful

In my experience, creating eLearning is a very difficult thing (understatement of the century). You have to balance so many factors not the least of which is keeping up with the vast sea of books on learning theory. Don't get me wrong, the learning theory is certainly important, but at some point you have to get to the doing...the practical application. What I needed in a book was to hear from someone with experience. Someone who would be willing to cut through the theory and just write about how to get it done. Dr. Allen has done that with this book. I don't think that the book is perfect, but it is the most referenced book in my work library (needs more examples and more illumination on this whole "bonus babies" idea and how to pull that off).

I hope that his next book in this series (on Instructional Design), is just as practically useful as this one is. How do I think you make a book on Instructional Design practically useful...lots of examples! That's right...just like what Dr Allen did with his first book (Micheal Allen's Guide to e-Learning), I would love to read about the learning theory, but I think that each theory should be backed up with a practical example. Screenshots work, but I would love to actually be able to try the examples. The first book did this well with its accompanying example CD. This book needs the same type of examples, but new stuff. I know that Dr Allen's company (Allen Interactions) has been very busy making award winning learning solutions...so lets open the coffers and see some of the new stuff.

The information in this book is very valuable. Thanks Dr. Allen for being so generous in sharing it.


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