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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords) | 
| Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $15.71
You Save: $9.24 (37%)
New (36) Used (12) from $15.60
Avg. Customer Rating:  83 reviews
Sales Rank: 3547
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
ASIN: 1599180308
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
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Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. . Learn how to: . . - Build an AdWords campaign from scratch.
- Identify keywords that entice people to click on your ads.
- Get the lowest bid prices on your keywords.
- Defeat click fraud and other scams.
- Use search engine optimization techniques.
- Turn clicks into customers
. . Plus get FREE e-mail updates on Google's ever-changing system.. . .
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| Customer Reviews: Read 78 more reviews...
 OK book November 17, 2008
I don't write reviews but this form forces me to. I did not end up using this book.
 A Quick Read...Immediate Results November 14, 2008
1 out of 1 found this review helpful
Started up my first web based company and didn't have a clue. Got halfway through the book and was able to start implementing the techniques he teaches. By the time I was done with the book, I knew more about Adwords than the web designer who set Adwords up for me in the first place!
I read everything I can get my hands on by Perry Marshall now and am in his Renaissance Club to keep up to date on Google's frequent twists and turns.
Carlin Stanton
President
DfwReplacementWindows.com
Simple, Clear and to the Point October 20, 2008
1 out of 1 found this review helpful
Perry Marshall's book is great.
An easy read (which is hard to do in a technical topic) and still powerful.
Thanks Perry
 Easy read, needs update October 6, 2008
1 out of 1 found this review helpful
I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.
Book needs to be updated but not bad for only $14.95 October 4, 2008
Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.
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