Customer Reviews: Read 2 more reviews...
 Good book for students or employees of marketing world September 15, 2008
This is a helpful book for students entering 3rd or 4th yr of school or as a refresher for employees in the market.
 Better Price September 15, 2008
Amazon had the best price I could find on a new copy of this text book!
 Global Business September 24, 2007
0 out of 9 found this review helpful
Well normally I would give it a much better review but I never got my product!!!
 good book, I guess February 2, 2007
0 out of 2 found this review helpful
I got this book cause it was cheaper to buy it from amazon than through the campus bookstore. I didn't care for content.
Deceived January 11, 2007
0 out of 24 found this review helpful
The seller stated book was new. It had wear on it and the front page was cut out where the CD should have been. I was very dissappointed in the condition. It was too late to return it as class was starting.
This is the only time I was ever disappointed. Usually extremely satisfied.
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