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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) | 
| Authors: Perry Marshall, Bryan Todd
Publisher: Entrepreneur Press
Category: Book
List Price: $24.95
Buy New: $14.47
You Save: $10.48 (42%)
New (33) Used (9) from $14.47
Avg. Customer Rating:  72 reviews
Sales Rank: 3152
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 7.4 x 0.7
ISBN: 1599180308
Dewey Decimal Number: 659.144
EAN: 9781599180304
ASIN: 1599180308
Publication Date: November 29, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080722212220T
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Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
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| Customer Reviews: Read 67 more reviews...
 Too Macho for my tastes July 24, 2008
The book is full of 'I did this' and 'I did that' with little nitty gritty of 'How I did this' and 'How I did that'.
I am sure that I will extract value from the book but the testosterone charged, 'I'm the best' just gets to me.
 Excellent AdWords Manual. July 7, 2008
1 out of 1 found this review helpful
Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.
The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible for almost a year now. It seems that it is already time for the authors to edit the "Ultimate Guide to Google AdWords" to rely more on Wordtracker or a similar tool.
Overall, excellent job on the book, gentlemen. Quick and extremely informative read. Took me a transatlantic flight to read, and boy, did I find a number of hidden gems in it!
I am still giving it a 5-star rating (regardless of that Overture comment).
Thank you,
Evgenii "Geno" Prussakov
/Author of "A Practical Guide to Affiliate Marketing" & "Online Shopping Through Consumers' Eyes"/
 5-star reviews were written by author's friends June 23, 2008
1 out of 3 found this review helpful
This book too general. Talks a lot about tips for running your business in general. That's not what I need. I was looking for Google tips exclusively.
If you read the wording of all those 5-star reviews, they are a joke. Not written by actual buyers, most likely the author's friends.
Great Book!! Really improved our sales in Google!! June 18, 2008
1 out of 1 found this review helpful
Excellent book, We like it a lot.
Our sales in Google really improved!!
Best book on Adwords - Bar None June 2, 2008
1 out of 1 found this review helpful
I was driving traffict to my website and measuring returns within 24 hours of reading this book. Great step by step instructions and clear benchmarks for measuring success.
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