The Power of Images in the Age of Augustus (Thomas Spencer Jerome Lectures)

There really isn't enough space in a review to adequately cover this book. Zanker's main thrust is to show how Augustus rebuilt and remodeled Rome with himself at the center. The styles that Augustus used were quickly picked up and duplicated by the Roman upper classes, as well as those in the provinces. My favorite section of the book concerns the coinage. Augustus minted coins closely linking himself to Julius Caesar in order to establish himself as the heir apparent (which he was) to Caesar. Coins were also used to commemorate Augustus's triumph at Actium over Antony, and also to promote Augustus's conservative legislation concerning marriage and childbirth. Although Augustus slowly consolidated power under the title of princeps, he took great pains to show Rome that he was bringing about peace, prosperity and honor, all things that had been missing during the civil wars. Is Augustan art propaganda? It could certainly be interpreted that way, even though there was no "Ministry of Information" in Rome.

An excellent book, although there are a few problems. One of them is the tendency of art critique to see things that others may not. Zanker's descriptions of statues of Augustus are a good example. While I can agree with his depictions of the later Augustan busts as showing a calm, sort of omniscient demeanor, I have a tough time agreeing with his assessment of an earlier bust of Augustus as nervous and power hungry. This is a small problem with an otherwise great book that will make you think about Rome in a different way.


A novel treat: scholarship that's fun to read!   October 22, 2001
 6 out of 6 found this review helpful

Zanker offers a fascinating reconstruction of Octavian Augustus' agenda for consolidating his position as leader of the Roman world. He does this by careful analysis of the buildings, statues, coins and other physical objects made during the rule of Rome's first emperor. Zanker understands well the impact of visual communication and uses it insightfully. He doesn't simply catalog artifacts, he interprets them and connects them within a broad system of consciously articulated ideology. In two decades of academic reading, this is one of the two most memorable books I read.


Engaging and accessible   December 23, 1998
 11 out of 12 found this review helpful

A wonderful tour of the early Roman empire framed within a rigorous theoretical discussion. Zanker skillfully illustrates how an empire was built by the manipulation of public thought through the use of images, or in other words, propaganda. Shapiro contributes with a lively and nearly transparent translation.