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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly | 
| Author: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.80
You Save: $11.15 (45%)
New (41) Used (12) from $13.37
Avg. Customer Rating:  81 reviews
Sales Rank: 301
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.7 x 1.2
ISBN: 0470113456
Dewey Decimal Number: 658.872
EAN: 9780470113455
ASIN: 0470113456
Publication Date: June 4, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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| Customer Reviews: Read 76 more reviews...
 A roadmap for reaching your buyers directly May 14, 2008
1 out of 1 found this review helpful
The premise of David Meerman Scott's book is that there are new rules to follow if organizations are going to reach their buyers directly. What is neat about the book is that these new rules are organized in a cohesive roadmap for those who wish to understand how to adapt and what to do. On a personal note, it is great to see the advocacy of buyer personas in this book. As someone who has been involved with personas for nearly 10 years as a creator and strategist for persona development, it is refreshing to see this type of advocacy. The message of using buyer personas for tapping into your buyers directly and at a deeper level is one that most readers will get. I recommend this book wholeheartedly for anyone who is either puzzled about how to adapt to the new "online" world or is seeking creative new ways to reach their customers.
Great book May 9, 2008
1 out of 1 found this review helpful
This book is well organized and packed with useful insights for anyone looking to embrace the web as an effective marketing vehicle.
Great Resource For Small Business May 8, 2008
1 out of 1 found this review helpful
As a small business owner, I'm always looking for ways to do things more efficiently and at a lower cost. This book is filled with ideas to help you accomplish both. If I can take away at least one gem from a book, I consider it worth my time. This book gave me many new ways of thinking about the way I'm currently looing at my own strategies.
 A Great Guide for Government Communicators May 7, 2008
Many local governments are just now beginning to leverage the vast potential of online resources in promoting civic engagement. David's guide to the "new rules" contains a number of gems that are easily implemented at a minimal cost. His discussion of the uses for online newsrooms is worth the price of the book by itself. Every government communicator should have a copy.
Useful, Actionable and Obtainable May 7, 2008
1 out of 1 found this review helpful
The New Rules of Marketing and PR is one of the few business books that present information that both the small business owner and larger corporation can gain from. The advice is thoughtful and actionable and tied together with real world examples. It will lay the foundation for any PR novice or marketing person that's trying to understand the shift away from traditional PR to engaging with consumers in an authentic way using a variety of social media tools including forums, blogs, videos and podcasts.
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