Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More | 
| Author: Chris Anderson
Publisher: Hyperion
Category: Book
List Price: $15.95
Buy New: $8.99
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Avg. Customer Rating:  3 reviews
Sales Rank: 1094
Media: Paperback
Edition: Rev Upd
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.3
Dimensions (in): 7.9 x 5.2 x 0.9
ISBN: 1401309666
Dewey Decimal Number: 658
EAN: 9781401309664
ASIN: 1401309666
Publication Date: July 8, 2008
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| Editorial Reviews:
Book Description
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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| Customer Reviews:
Very Thought Provoking August 10, 2008
0 out of 2 found this review helpful
This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the knowledge and insight from this book, I feel that I am better prepared to launch my business. The best thing about this book is that it is linked to a blog that is constantly updated as well. So, and remaining questions that I had regarding the book were either answered on Chris Anderson's blog (www.thelongtail.com) or I could ask it then and there.
This book will quickly become one of the mandatory pieces of literature for anyone wanting to operate a business or grow an idea on the internet.
The Internet does change everything July 17, 2008
2 out of 2 found this review helpful
This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.
The new emphasis on marketing in the new release is a valuable addition to the original.
A current article in HBR attacks the Long Tail on empirical grounds. However, Anderson's response on his website is compelling.
The one quibble with this book is that it is superfluous -- the original essay/article combined with the website covers the issues more fully. However, that said, this book will be more valuable than 90% of the volumes that you have in your business book collection.
A longer tale for The Long Tail - the new marketing chapter adds real value. July 11, 2008
8 out of 8 found this review helpful
Chris Anderson's groundbreaking examination of the new economics that comes with the internet age (the big revenue doesn't come from the handful of blockbusters so much as from the catalogue of little titles) ironically put The Long Tail near the head of the sales curve, up at the blockbuster end. Deservedly so. Anderson presents a compelling argument, and he illustrates it through imaginative examples and through tight, colourful language. He's a clear, persuasive writer.
In this updated edition, Anderson adds a new chapter on marketing, and in my view this plugs one of the gaps that emerged with the original work. Marketing executives and agency strategists have for two years now been dropping the "long tail" phrase into their dialogue, but the new chapter will help them put the thinking into practice.
A great book just got more timely, more useful.
PS. If you're looking to get a handle on today's marketing paradigm I'd recommend this book alongside Rob Walker's excellent Buying In: The Secret Dialogue Between What We Buy and Who We Are
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