Word of Mouth Marketing: How Smart Companies Get People Talking | 
| Author: Andy Sernovitz
Creator: Guy Kawasaki
Publisher: Kaplan Business
Category: Book
List Price: $24.95
Buy New: $15.40
You Save: $9.55 (38%)
New (31) Used (12) Collectible (1) from $15.20
Avg. Customer Rating:  95 reviews
Sales Rank: 2450
Media: Hardcover
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.9
ISBN: 1419593331
Dewey Decimal Number: 659.133
EAN: 9781419593338
ASIN: 1419593331
Publication Date: November 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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| Customer Reviews: Read 90 more reviews...
 Get started with WOM today July 21, 2008
Andy Sernovitz's book is a great way to get started with word of mouth marketing today. it's a nice balance between WOM theory/background, and practical how-to steps. Unless you're already an expert on word of mouth marketing, I expect you'll find this book encouraging, intriguing and motivating to get out there and join the WOM movement right away.
A "Must Read" for all business and non-profit organization people July 6, 2008
1 out of 1 found this review helpful
Technology is rapidly changing how we communicate. Andy Sernovitz tells how to use it effectively. Companies that use his approach stand a better chance of succeeding and thriving. He uses a simple, straight-forward style with concrete examples. Ironically this multi-billion dollar industry cannot be measured of itself, but individual results can be seen and/or conjectured. His insights are crucial in today's economy not only for companies, but for individuals. Please see the additional web site tools he and others have created to put Word of Mouth Marketing into action. An easy read, brilliantly written, with superb follow-up tools.
 Read this book! June 27, 2008
People talk. When they're happy, they chat. When they're unhappy, they yell and scream and kick and rant, inciting angry mobs. Social networks have shone a searchlight on the darkest corners in business - there is literally nowhere to hide. We ignore this new exposure at our peril: revenues and reputations can be rapidly destroyed by it. But there is a big upside if we learn how to participate fully.
Andy shows us how to embrace the transparency inherent in social networks, use it to engage honestly, enjoy the process, and reap real benefits. He reminds us that the fate of our business will be decided by others unless we open communications on all channels. Best of all, he reminds us that doing what's right is not only more pleasant, it's more profitable.
This review is word of mouth June 10, 2008
Your customers are talking about you. You can choose to listen, facilitate, and participate - or ignore them.
I like how the author described word of mouth as BtoCtoC (business to consumer to consumer). I also like the emphasis on honesty and disclosure. "Nobody talks positively about a company that they don't trust or like."
Aside from the obvious promotional value, word of mouth offers customer service opportunities, and unfiltered market research insights.
It Works. Honestly. June 2, 2008
1 out of 1 found this review helpful
I have a bookshelf brimming with business books, but Andy's is one that's dogeared, highlighted, post-ited(???) and a continual go-to reference for me. The Five T's are clear, insightful, and compelling (because they work - how's that for a new concept?).
Andy's writing is witty, concise, and you can breeze through this book in a day or two. But the ideas and concepts are workable for the long haul and they're a staple in my marketing arsenal (in fact, quite the cornerstone in many ways). A practical, common sense guide for bringing the best in marketing back to its very essence.
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