Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | 
| Authors: W. Chan Kim, Renee Mauborgne
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
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Avg. Customer Rating:  158 reviews
Sales Rank: 467
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.5 x 1
ISBN: 1591396190
Dewey Decimal Number: 658.802
EAN: 9781591396192
ASIN: 1591396190
Publication Date: February 3, 2005
Availability: Usually ships in 1-2 business days
Condition: EXCELLENT. PERFECT.
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Product Description
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
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| Customer Reviews: Read 153 more reviews...
 Faulty analysis - GIGO April 28, 2008
I read this book with much anticipation after some of the highly rated comments and the hype surrounding the text.
Quite a disappointment the book turned out to be. At many points of the book it was quite obvious that the authors are using flawed analytics to explain events post-hoc. The so-called strategic mapping can be so easily manipulated to give one company the desired shape as opposed to a see-saw pattern just by the ordering of the criteria on the X-axis!!! Many of the supposedly strategic "blue ocean"-creating differentiation values by the companies are by no means intentional or deliberate as the authors would liken them to be. And what of the decline of these blue ocean companies in the book in recent times? Are they suddenly in a bloody ocean in such a short span of time from the publication of the book?
Read with a fistful of salt...
 Excellent Books for marketers April 25, 2008
This book is excellent for people who are specialized on Marketing, easy to apply on real life because it has a lot of real life examples.
Simple but powerful April 7, 2008
1 out of 1 found this review helpful
I remember being blown away by the articles in HBR that this book was based on. The strategy canvas is a fantastic tool - very simple, very visual and very powerful, so too is their "eliminate-reduce-raise-create" grid.
The book doesn't add much of substance to the articles - but the stories are useful illustrations and it is easy to read - also it's easier to keep the book on your shelf than tatty old photo-copies of an article.
Another INSEAD professor has now taken this work further, in my opinion. The Momentum Effect: How to Ignite Exceptional Growth (which has been endorsed by Kim and Marborgne) calls creating this sort of uncontested market space "origination strategy" - ie originating new and different value for customers. The two make perfect partners. Both are excellent books.
Blue Ocean - very interesting March 16, 2008
Interesting read. Good to Great a little easier to apply in my experience. Look out for red oceans - they are everywhere!
Chock full of graphs, figures and action plans! March 13, 2008
Is it possible to find a book to be boring and interesting at the same time?
*In Blue Ocean Strategy, some sections of the book I found myself re-reading twice just to ensure I fully understood the author's intent.
*Other parts, I entirely skipped over due to extreme boredom.
*And in other sections, I fully embraced the content and couldn't get enough!
This very complex, hard-hitting, detailed book is perfect for business junkies who want to learn innovative strategic methods for increasing the efficiency and effectiveness of their business operations. If you are ready to THINK and ACT outside the box and take your business to another level, by differentiating your products and services and separating yourself from the competition, then this book is for you.
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