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Sway: The Irresistible Pull of Irrational Behavior
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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The Tipping Point: How Little Things Can Make a Big Difference
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Influence: The Psychology of Persuasion (Collins Business Essentials)
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Sway: The Irresistible Pull of Irrational Behavior
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
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Markets and Cultural Voices: Liberty vs. Power in the Lives of Mexican Amate Painters (Economics, Cognition, and Society)
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Tyler Cowen
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The Allure of the Foreign: Imported Goods in Postcolonial Latin America (Linking Levels of Analysis)
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Benjamin Orlove
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Inventory Theory and Consumer Behavior
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Alan S. Blinder
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Preference Pollution: How Markets Create the Desires We Dislike (Economics, Cognition, and Society)
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David George
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