Luxury Brand Management: A World of Privilege |
| Authors: Michel Chevalier, Gerald Mazzalovo
Publisher: Wiley
Category: Book
List Price: $39.95
Buy New: $31.91
You Save: $8.04 (20%)
New (14) Used (2) from $31.91
Avg. Customer Rating:  2 reviews
Sales Rank: 31220
Media: Hardcover
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 2.1
Dimensions (in): 9.1 x 6.2 x 1.7
ISBN: 0470823267
Dewey Decimal Number: 658.827
EAN: 9780470823262
ASIN: 0470823267
Publication Date: March 31, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Editorial Reviews:
Product Description
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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Customer Reviews:
 a must read.... May 18, 2008
A must read for managers, researchers and anyone dealing with luxury brands. Well written and worth the investment
 A-Z of Luxury Brand Management April 4, 2008
0 out of 3 found this review helpful
All you need to know about the luxury side of the fashion business. From Armani to Louis Vuitton... An index of juicy information about the luxury fashion brands.
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