Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology |
| Authors: Alex Michael, Ben Salter
Publisher: Butterworth-Heinemann
Category: Book
List Price: $33.95
Buy New: $26.71
You Save: $7.24 (21%)
New (22) Used (7) from $25.86
Avg. Customer Rating:  1 reviews
Sales Rank: 111730
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 0.7
ISBN: 0750667478
Dewey Decimal Number: 380
EAN: 9780750667470
ASIN: 0750667478
Publication Date: April 21, 2006
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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Editorial Reviews:
Product Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
* Defining and implementing a wireless marketing strategy.
* Making sense of what can be a technically and commercially.
confusing industry
* Providing a wealth of carefully chosen international cases and
examples to demonstrate techniques in the real world.
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Customer Reviews:
Great Overview July 12, 2007
This is a great book for someone who wants to learn how to market this emerging technology. It focuses more on the European culture business model as opposed to the nacent American market, but it is still very useful to me.
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