Visual Merchandising: Windows and In-Store Displays for Retail | 
| Author: Tony Morgan
Publisher: Laurence King Publishers
Category: Book
List Price: $40.00
Buy New: $22.62
You Save: $17.38 (43%)
New (25) Used (3) from $22.62
Avg. Customer Rating:  1 reviews
Sales Rank: 21597
Media: Paperback
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 2.3
Dimensions (in): 10.9 x 8.3 x 0.9
ISBN: 1856695395
Dewey Decimal Number: 741.6
EAN: 9781856695398
ASIN: 1856695395
Publication Date: March 6, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: H20080716212310T
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| Editorial Reviews:
Product Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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| Customer Reviews:
A must for retailers! March 5, 2008
7 out of 7 found this review helpful
At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.
The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins.
I found the section on store design particularly interesting.
From fashion to home the book has been clearly well researched.
The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising.
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