Authors: Naresh Malhotra, Mark Peterson
Publisher: Prentice Hall
Category: Book

List Price: ~~$180.00~~
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Sales Rank: 283730

Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 672
Shipping Weight (lbs): 3.6
Dimensions (in): 10.8 x 8.5 x 1.3

ISBN: 0131548654
Dewey Decimal Number: 658.83
EAN: 9780131548657
ASIN: 0131548654

Publication Date: April 8, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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Also Available In:

•	Hardcover - Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition (International Edition)
•	Hardcover - Basic Marketing Research (2nd Edition)
•	Paperback - Basic Marketing Research
•	Paperback - Basic Marketing Research: With SPSS 13.0 Student CD: AND Researching and Writing a Dissertation for Business Students
•	Hardcover - Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition
•	Hardcover - Basic Marketing Research (3rd Edition)
•	Paperback - Basic Marketing Research: With SPSS 13.0 Student CD: AND Research Methods for Business Students (3rd Revised Edition)
•	Paperback - Basic Marketing Research: With SPSS 13.0 Student CD: AND Essentials of Marketing Research (4th Revised Edition)
•	Paperback - Basic Marketing Research

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Editorial Reviews:

Product Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.

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