Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 | 
| Author: Sarah Lacy
Publisher: Gotham
Category: Book
List Price: $26.00
Buy New: $11.49
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New (27) Used (7) from $10.99
Avg. Customer Rating:  21 reviews
Sales Rank: 8261
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6.1 x 1.3
ISBN: 1592403824
Dewey Decimal Number: 338.4700670979473
EAN: 9781592403820
ASIN: 1592403824
Publication Date: May 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW, IN-HOUSE READY TO SHIP!!! NOT A BARGAIN, REMAINDER OR BOOKCLUB BOOK!!! WE ARE A 5 STAR SELLER.
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Product Description
The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Everyone has heard the story of the Internet Bubble. Beginning with Netscapes IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to irrational exuberance, and everyone moved on.
Once Youre Lucky, Twice Youre Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcomsdubbed Web 2.0is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet fan boys eager for all the promises to come true.
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| Customer Reviews: Read 16 more reviews...
 truly enjoyable history of Web 2.0 July 25, 2008
This is a lively educational writing of history of Web 2.0. I never appreciated the amount of traffic on these sites and players until this book. Fun to read.
Sarah Lacy is a Great Storyteller July 22, 2008
Sarah Lacy's book reads like a novel. I read it in two days and only put it down to go to work. She tells the stories of several individual entrepreneurs, who created what turned out to become incredibly successful Web products. From cover to cover, the text flows and never gets bogged down with dull exposition or uninteresting characters. I love reading books about how successful businesses get started, because they inspire me to take that same mentality into my job. Many of the great ideas I have for work can be indirectly attributed to the inspiration I found in Sarah's book (and others like iWoz, The Google Story, and Fire in the Valley). I had the great privilege of meeting Sarah, when she came to Washington, DC on her "User-Generated Book Tour." She is an amazingly gracious person with a delightful personality. I can see why people open up to her, when they talk to her. My signed copy of Once You're Lucky, Twice You're Good holds a prominent place on my bookshelf. Can't wait for her next book!
Great read from inside or outside the bubble... July 21, 2008
A great read for people in the bubble, and those outside looking in. As someone who has spent almost a decade deeply immersed in the strangeness that is Silicon Valley, I appreciate that Sarah has written a book that is knowledgeable without being too much 'inside baseball.' She takes care to avoid assuming too much (no un-explained acronyms), and keeps the book moving with human stories. It would be interesting to do a follow up in a few years to see how these many characters evolve...the technology version of Seven Up :)
Congrats, Sarah.
Awesome book! July 18, 2008
I highly recommend this book. It provided me with the background and understanding of Web 2.0 in a very researched, yet entertaining manner. Whether you are familiar with the tech industry or not, you will find this book fascinating and inspiring.
A cautionary rally banner July 15, 2008
This book is just great. For the legions of us that went through the bust and are just now starting to dip our (now) ever cautions toes back into the entrepreneurial internet(s) this is a great hind-sight tale of what didn't work. But more than that it is a tale of what didn't work, why and here's how to not make these mistakes again.
Told from the biographical tales of those who lead the industry in 1.0 and those that are leading the charge under the, admitting timid, 2.0 moniker.
This book was a trip down memory lane as much as it was a book about the bright future of the entrepreneurial intertubes.
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