Cradle to Cradle: Remaking the Way We Make Things | 
| Authors: William Mcdonough, Michael Braungart
Creator: Stephen Hoye
Publisher: Tantor Media
Category: Book
List Price: $19.99
Buy New: $13.59
You Save: $6.40 (32%)
Avg. Customer Rating:  138 reviews
Sales Rank: 428409
Format: Audiobook, Cd
Media: Audio CD
Edition: MP3 Una
Number Of Items: 1
ISBN: 1400157617
Dewey Decimal Number: 577
EAN: 9781400157617
ASIN: 1400157617
Publication Date: July 28, 2008 (In 67 Days)
Shipping: Eligible for Super Saver Shipping
Availability: Not yet published
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| Editorial Reviews:
Amazon.com
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
Product Description
William McDonough and Michael Braungart present a manifesto for a radically different philosophy and practice of manufacture and environmentalism.
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| Customer Reviews: Read 133 more reviews...
 solutions for a future May 21, 2008
this book introduces one to a new way of making things and eliminating the worry about pollution and garbage. It should be read by every manufacturer, politician, teacher, parent... in short by everyone who lives on this planet!!!!!
it shows the right approach to production and consumption ....cradle to cradle, where waste becomes food or is comletely reused by the industry without leaving toxins behind. A fabulous and quite obviously a doable concept. Therefore animals, plants, water, air and soil can recover from the effects of our past practices.
Should be required reading in schools May 20, 2008
Terrific book. Easy to read and the topic is absolutely relevant to the times. This should be required reading in Architectural schools, Engineering schools, Technical schools, Scientific studies and in our middle and high schools for sure but also in any studies done on the environment. The ideas put forth in this book are only the beginning I am sure but I believe they offer the only salvation for our beleaguered Earth. What a pair these two authors make. I look forward to anything they may have to say in the future.
Very informative book from two professionals seeking to discover , portray and resolve the perils of industrialism May 19, 2008
This book is a compilation of research from two renowned professionals- biologist and architect- who seek to make us aware of what our senses are exposed to due to the use of and effects of toxic/chemical substances, unsustainable measures and detrimental environmental processes in the production of basically everything down to our basic survival need items. A persuasive voice calls for action against and change in current methods of production and localization of the same with no weak fundamentals. After reading this book I pictured myself stranded in an island [earth] with just what I needed to survive or even more;actually having caught the attention of a rescue team but unfortunately and surprisengly still dying right when the rescue team came due to the poor quality of materials/substances in my survival kit! Then you wonder if that's possible; if -assuming a non-stress life-you can still die while trying to eat healthy, excercising, etc. only because of the effects of the bad chemicals inherit in the very things you need to lead such a life what should be done? Certainly the authors desire that we be aware [very detailed information and examples are given], cautious [effects/cons, statistics revealed per example], demand better products [possibilities/solutions already in prog
It's a good book in Amazon. April 20, 2008
There has a lot of good ideas for our earth.
Something you never think about it.
Trust me, you must read it "cradle to cradle"!
Innovative thinking April 7, 2008
Living in France for the past 20 years, since 2005 I've been reading everything I can on man's negative impact on the planet. This book is one of the most complete works on how we can make a difference to modify our thinking and our acts. Many other books, however necessary for general awareness, just relate all of the catastrophes we've created, and how long we should hold out. Every factory owner, small and large business leaders should consider this mandatory reading for themselves and their staff. (Being an architect myself, I am ashamed to admit that I don't know how to find "true" south. However, my search has begun.)
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