Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World | 
| Author: Diane Maceachern
Publisher: Avery
Category: Book
List Price: $17.95
Buy New: $0.94
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Avg. Customer Rating:  18 reviews
Sales Rank: 41770
Media: Paperback
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 8.5 x 1.2
ISBN: 1583333037
Dewey Decimal Number: 333.72
EAN: 9781583333037
ASIN: 1583333037
Publication Date: February 28, 2008
Availability: Usually ships in 1-2 business days
Condition: remainder mark
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Product Description
Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.
MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:
- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;
- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;
- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and
- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
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| Customer Reviews: Read 13 more reviews...
Good Upgrade June 14, 2008
Very informative but will be somewhat dated as the green market develops. A good starter on where to go to start your green journey.
FearlessSpectators.com Reports May 30, 2008
Big Green Purse is a clarion call to consumers to exert the "power of the purse" and send the only message the marketplace appears to understand: consumers are getting smarter and better informed, and want to spend their money on products that can help sustain, rather than destroy, the planet.
So what if corporate mentality can't conceive of "green" being anything other than the color of money? If enough consumers - most of whom, let's face it, are women - send the marketplace the message that we will no longer purchase unsafe and polluting products in wasteful packaging, the marketplace will respond.
Diane's book is a wealth of information on products we all use every day, and lots of that information is quite alarming. Did you know, for example, that 89% of the 10,500 chemical ingredients that go into lipstick, nail polish, hair coloring, soap, and other personal-care products have never been safety-tested by the FDA? Nor is it known what the cumulative exposure of chemicals linked to serious health concerns can be, yet we bathe with, slather on our bodies, and make-up our faces every day with countless personal-care products. Who exactly does the FDA exist to protect anyway: people or industries?
The beauty of the book is that is not just a litany of frightening statistics - far from it. It is also brimming with advice and resources on where to purchase greener and safer cosmetics, cars, food, household cleansers, clothing, garden products, electronics, furniture, kids' stuff, and more. Enough information, in short, to empower us to change the way we live.
The marketplace will always sell what brings it the most "green," but if we demand less polluting and safer products, well, we the people will have taken responsibility for doing something ourselves to create a "cleaner, greener world." Hey, it's not like we can wait for Congress to take action ...
Best green book I've read - and I've read a LOT! May 21, 2008
1 out of 1 found this review helpful
As the book Big Green Purse by Diane MacEachern is primarily aimed at women, I asked my wife to read it first. She gave me a sigh, rolled her eyes and said she would skim it, but it ended up being so interesting she read it cover to cover. Here's a direct quote (honest!):
"This is one of the most informative and life changing books I've ever read. It beats those 'self-help' books hands down as this actually contains practical information that you can use and apply for the rest of your life."
Women spend eight-five cents of every dollar in the US marketplace. Big Green Purse is about harnessing that spending power to improve the environment, influence manufacturers and to help you and your family to live a simpler, cleaner and healthier life.
Although my wife recommends reading the whole book, for those that are short on time it's broken into digestable chunks, such as cars, produce, cosmetics, kids and babies, and so on. Even if you don't read the whole chapter there is a wrap up section at the end which summarizes the main points.
She found it extremely interesting as it gave lots of excellent facts and statistics but doesn't lay on a guilt-trip. However you might feel unwell after reading about all the crap we're putting into our bodies... It makes you want to change your lifestyle for the better and shows easy ways to do this without spending any more money.
There are lots of practical tips and suggestions for which products to buy and avoid. These tips are actually useful rather than generic "buy natural" advice you often get. The book has seven Big Green Purse shopping principles:
Buy less
Read the label
Support sustainable standards
Look for third party verification
Choose fewer ingredients
Pick less packaging
Buy local
Instead of just telling us the three R's (Reduce, Reuse, Recyle) Diane actually tells us how we can do it. She expands on information that most of us know at least a little bit about, and my wife picked up a few new facts as well:
Clean, don't sterilize. Avoid anti-bacterial products such as soaps and personal care products as they do more harm than good
Avoid fragrances, phthalates, parabens and triclosan in cosmetics and personal care products
Buy sustainable seafood with the MSC label and select small fish like trout over the larger predators like tuna and seabass
Only certain types of plastics can be recycled - if you have to buy items in plastic, buy ones that can easily be recycled
Plant an eco-lawn as a great alternative to a traditional lawn.
If you plant three trees on the west side of your home you can trim your air-conditioning bill by up to 30% due to the shade they create.
In summary it's a great reference book to have on hand when you go shopping for certain products and although it's geared to women, it has many ideas that men and women would equally find interesting. Finally, my wife says "buy this book and lend to all your friends!"
 Informational and Inspiring May 19, 2008
This book is inspiring me to become a more educated consumer and has given my husband and I some great web links related to eco friendly home improvements.
Quite good, but....... April 24, 2008
I enjoyed this book overall. There only seemed to be a few aspects missing....such as in the baby chapter about cloth diapers. She makes it sound as though there's only one style, when in fact there are loads and loads to choose from--and you can always dry them in the sun (at least during the summer) thus saving even more energy. So if you're having a baby, keep looking into diapers beyond the scope of this book.
The other small (big) thing she didn't mention in the gardening chapter was how destructive peat moss is, and how it's being banned in most of Europe with end-dates in sight, whereas nothing of the sort has happened here yet. Peat bogs contain 10% of the earth's fresh water and cannot recover as quickly as we harvest them for garden use. So don't use PEAT! Even though it's usually one of the cheapest "organic" garden mulches in North America. Also, don't buy peat seed pots (the kind that you can just plant in the ground when you move the seedlings outside)...use coir (coconut husk) instead.
Other than that, I liked her opinions and some of her strategies....some will work better for some people than others, depending of course on family size and where you live.
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