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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories | 
| Authors: Johan Bruyneel, Bill Strickland
Creator: Lance Armstrong
Publisher: Houghton Mifflin
Category: Book
List Price: $25.00
Buy New: $15.84
You Save: $9.16 (37%)
New (31) Used (5) from $15.84
Avg. Customer Rating:  11 reviews
Sales Rank: 175
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.3 x 5.6 x 1
ISBN: 0618879374
Dewey Decimal Number: 796.620944
EAN: 9780618879373
ASIN: 0618879374
Publication Date: June 4, 2008
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Product Description
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong
Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.
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| Customer Reviews: Read 6 more reviews...
more than racing bikes July 21, 2008
Bruyneel's insight into the peleton is unsurpassed and his experiences towards 8 Tour de France victories and countless other wins highly entertaining. However the book is deeper than just bicycle racing and offers insights into living life effectively.
another side of the story to Lance's success July 15, 2008
1 out of 2 found this review helpful
This was a great read I didn't want to put it down. I read some of Lance's books and this gives a different side of the story.
We Might as Well Win July 12, 2008
1 out of 2 found this review helpful
Interesting, well written book . If you enjoy cycling or just watching the Tour de France this book has a lot of the inside stories about the winninsist cycling team - Discovery and how this team director came to the team. He also talks about his winning strategies.
Very pleasant read; especially during the month of July! July 12, 2008
5 out of 7 found this review helpful
As I married into a cycling family, I slowly learned quite a bit about cycling and the madness that is "Le Tour". I fell in love with the riders, their personalities, the traditions, and even Phil Liggett. I was very surprised to find that I really enjoyed Johan's autobiographical account of his winning ways. I knew that he was intelligent, but the man has to be near genius. He toots his own horn slightly but honestly and that can be appreciated. I definitely recommend reading this book. It provided great insight into the man with the plan and the director of the team that should have been in France this July!
Inspirational read for everyone. July 3, 2008
1 out of 1 found this review helpful
Fascinating stories and in-depth incites into the philosophy behind his great success. I had the pleasure to listen to Johan at a recent book signing in D.C. He's the real deal; humorous, intelligent, and genuine. I highly recommend his book.
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