Covert Persuasion: Psychological Tactics and Tricks to Win the Game | 
| Authors: Kevin Hogan, James Speakman
Publisher: Wiley
Category: Book
List Price: $21.95
Buy New: $11.68
You Save: $10.27 (47%)
New (38) Used (15) from $11.68
Avg. Customer Rating:  57 reviews
Sales Rank: 1282
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.6 x 5.7 x 1
ISBN: 0470051418
Dewey Decimal Number: 153.852
EAN: 9780470051412
ASIN: 0470051418
Publication Date: September 18, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand new Item. CD, DVD, Book, VHS more than 400 000 titles to choose from. ALL days Low Price !
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Product Description
Praise for Covert Persuasion:
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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| Customer Reviews: Read 52 more reviews...
some interesting techniques May 22, 2008
1 out of 1 found this review helpful
very interesting read.
some of the techniques used by interrogators to determine if someone is lying was useful.
would recommend
Valuable and easy-to-digest May 20, 2008
1 out of 1 found this review helpful
This book is good. It's no miracle that will
turn you into a sales-ninja, but it has a lot of
good information.
A lot of the stuff in here will be self-evident to
people who persuade for a living like copywriters
and salespeople... even preachers.
Just plain useful and worth reading. No one part
stood out as being jaw-droppingly informative. It's
a steady horse that delvers good, often usable information
from beginning to end.
 Excellent read for any Salesperson or Public speaker May 13, 2008
2 out of 2 found this review helpful
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
This book changed the way I deliver presentation! Before this book, the technical nature of my presentations would, understandably, put people to sleep. Now, I have the audience captivated and sold in the "pretalk" before I even start the formal presentation...the technical data becomes a formality. Because I followed Kevin's advice. I admit it was disconcerting at first to push myself out of the typical seminar drone comfort zone, but the results have been fantastic. AND I love giving seminars and presentations now, I look forward to them!
If you are in public speaking or any role where your ability to persuade it key, I hightly recommend this book.
Persuasion April 1, 2008
1 out of 2 found this review helpful
This is a good book, but I would say it needs some more stories to help round it out. Gets into alot of specifics, and lists, that are helpful, but get to be a little boring. All in all, a very informative book, and helpful to know. Also easy to apply what is learned.
A more indepth version of Verbal Judo March 31, 2008
1 out of 2 found this review helpful
I read this book prior to reading verbal judo. I read this book from cover to cover in about 2 days. I strongly suggest this book to anyone who is interested in interpersonal communications and subconcious message delivery. I think its much more in depth and user friendly than reading verbal judo...not to talk too much about verbal judo but its very dry and not very explanitive. I found this book to be worth the extra few dollars it was more than the counterpart. My hats off to the author for a well written book that was quite entertaining and educational. I hope others enjoy this book as much as i have, i lend my copy out regularly, and it comes back a few days later always with positive reviews.
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