Advertising Now. Online | 
| Creator: Julius Wiedemann
Publisher: Taschen
Category: Book
List Price: $39.99
Buy New: $26.19
You Save: $13.80 (35%)
New (27) Used (9) from $25.99
Avg. Customer Rating:  2 reviews
Sales Rank: 56287
Format: Illustrated
Media: Turtleback
Edition: Pap/DVD
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 4
Dimensions (in): 10 x 7.7 x 1.4
ISBN: 3822849561
Dewey Decimal Number: 658.872
EAN: 9783822849569
ASIN: 3822849561
Publication Date: October 1, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Editorial Reviews:
Product Description
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..
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| Customer Reviews:
 Advertising Book March 18, 2008
1 out of 2 found this review helpful
Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.
 An expensive but great gift for advertising addicts January 24, 2008
2 out of 3 found this review helpful
a bit long winded. but some great interviews and copy. makes for a great coffee table book.
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