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The Vernor's Story: From Gnomes to Now | 
| Author: Lawrence L. Rouch
Publisher: University of Michigan Press/Regional
Category: Book
List Price: $14.95
Buy New: $10.17
You Save: $4.78 (32%)
New (5) Used (7) from $8.95
Avg. Customer Rating:  3 reviews
Sales Rank: 534857
Media: Paperback
Number Of Items: 1
Pages: 136
Shipping Weight (lbs): 0.7
Dimensions (in): 8.5 x 5.5 x 0.4
ISBN: 0472066978
Dewey Decimal Number: 338.47663620973
EAN: 9780472066971
ASIN: 0472066978
Publication Date: October 3, 2003
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
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| Customer Reviews:
The Vernor Story- enlightning, entertaining, one of a kind! November 1, 2003
3 out of 3 found this review helpful
This unique and eye opening saga into the history of Vernor's, reveals a facinating evolution from a doctor prescribed tummy soother, to "Detroit's Drink". Lawerence L. Rouch is an increadible writer who brings to life the colorful and amazing history of more than just a soft drink, but of the city of Detroit itself. From "The Original Ginger Ale's" post civil war beginings to its current position in the highly competive soft drink market of today, the Vernor story truly is one of a kind.
The Vernor's Story is Terrific! November 1, 2003
2 out of 2 found this review helpful
This is a super book, intelligent and attractive as well. As a child, I loved Vernor's Ginger Ale, and I enjoyed reading this book tremendously! The history of the company is well written and interesting, and the numerous illustrations are varied and delightful. I especially appreciated the chronology and bibliography that balance the cool graphics with authoritative research. Well done!!
Wow! What a great book! October 16, 2003
4 out of 4 found this review helpful
Wow! This book takes me back to my childhood in MI. It's so richly illustrated & so fun to read! I love it. I am going to buy it for all my friends and family for XMAS. What a great Michigan read!
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