Customer Reviews: Read 33 more reviews...
 great book for teaching teenagers about art and advertising! September 19, 2008
Sure, it was written in the 1970's, sure it's full of Marxist theory, sure it's over-confident in its theorizing. But so what? This is a great book! I use it in my high school Theory of Knowledge class and in Art History too. The kids "get" Berger's ideas (outdated though they've been called) and it's always a great discussion starter!
 review for this book September 17, 2008
this product was delieved in a short time. A+ for that. but i give it a C for the quality of the book. yes its a used book but i think they could have selected a better looking book. over all B
A Foundation of the Post-modern March 20, 2008
1 out of 1 found this review helpful
Even though "Ways of Seeing" is a flawed book in many ways, it is so seminal in the development of post-modern image making that it must be considered essential reading in critical theory.
The book is based on a television series. The book itself is only 176 pages. The print is all in a bold, sans-serif font. The authors are quick to claim that the book was made, not written. The pictures used to demonstrate the points are small and in black and white.
The book is based on the theory that the interpretation of western art evolved out of the power and finance structure of western civilization. Inevitably books that describe the world primarily in economic terms, as an arena of conflict and a battle by the rich for dominance of the poor, are referred to by some as Marxist and I have no doubt this book has been so described.
The book has seven chapters, four of which are written and three of which are reproductions of art works without words. The theme developed is that the way people view art is strongly affected by the power structure of the society.
I must confess that the three chapters that were solely illustrated were difficult for me to engage, both because of the size of the images as well as the difficulty of following the thread which I felt ran through the pictures even though I was not able to decode the message.
The first chapter is based on and explicates the work of the critic Walter Benjamin in his essay, "The Work of Art in the Age of Mechanical Reproduction". Unlike Benjamin, who sometimes seems torn between the loss of the aura of the original and the benefit of mass accessibility, Berger seems to believe that real benefits will derive from the reproduced work of art, if the viewer can sweep away the lenses of the past through which he might view the work.
The third chapter deals with the role of art in the commodification of women and the fifth chapter examines the role of oil painting in the reduction of people's world view to a matter of money. (Burger only excepts the work of a few artists, like Rembrandt, from this view.) The final chapter is based upon the use of images for marketing.
This work is important because, if it did not shape the outlook of post-modern art, it was at least in the vanguard of recognizing the roles of the art that preceded post-modernism, and led to the rejectionist point of view.
Berger is clear in emphasizing that the way we view art is filtered through the prism of culture in the sociological sense, although that certainly was not ground breaking in critical theory, even at the time of first publication. On the other hand, here was art criticism first presented on what was then a new media, television. Even the book format, such as using a bold-faced font throughout the book, appealed to the avant-garde.
Burger would substitute art, not as a tool to help preserve an economic and power system, but rather as a way for the consumer of art to enrich his own life.
I suspect that artists other then post-modernists may not benefit very much in their work from reading "Ways of Seeing". On the other hand, if you have a serious interest in critical theory, even though you may reject Berger's thesis, you must read this book.
 Good to See Some Honest Debate Here October 29, 2007
5 out of 7 found this review helpful
"Ways of Seeing " has become so universally available, so overused (especially in academia), and so often quoted, that it's refreshing to read the reviews of so many intelligent naysayers here. "Ways of Seeing" is perhaps mistitled in that it really proposes only one way of seeing works of art, which is as artifacts in the history of capitalism. It is propaganda, and like most propaganda, it heavily skews the evidence in favor of it's main argument, which is basically that European art from Raphael to Picasso is just a tool for enslaving women, non-Europeans and the working classes. (Warning: Berger is a real kill-joy. If you read this book and imbibe it's themes, be prepared to never innocently enjoy your favorite old masters again!) However, I would advise anyone with a serious interest in art criticism and theory to get a copy, fill the margins with notes, consult the original sources, and decide for herself/himself how well it stands up. To give just one instance of how sloppy Berger can be, I would invite the reader to consider whether he bothered to learn anything about the art of perspective drawing before indicting it as ideologically tainted, and then trashing it, all in two short paragraphs.
Non Fiction September 3, 2007
1 out of 1 found this review helpful
Ways of Seeing is about looking at art, if you get right down to it. However, it is about looking at it from a political point of view, or a cultural point of view, or a gender point of view. He takes a few different actual art pieces and writes about each of them, taking this sort of thing into account.
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