E-Commerce: Business,Technology, Society (4th Edition) | 
| Authors: Kenneth C Laudon, Carol Guerico Traver
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy Used: $99.59
You Save: $67.08 (40%)
New (12) Used (22) from $99.59
Avg. Customer Rating:  11 reviews
Sales Rank: 171173
Media: Hardcover
Edition: 4
Number Of Items: 1
Pages: 896
Shipping Weight (lbs): 3.9
Dimensions (in): 10.1 x 8 x 1.5
ISBN: 0136006450
Dewey Decimal Number: 658
EAN: 9780136006459
ASIN: 0136006450
Publication Date: January 7, 2008
Availability: Usually ships in 1-2 business days
|
| Also Available In:
| • | Hardcover - E-commerce: Business, Technology, Society | | • | Hardcover - E-Commerce: Business, Technology, Society (3rd Edition) | | • | Hardcover - E-Commerce: business. technology. society. Updated Edition | | • | Hardcover - E-Commerce: Business, Technology, Society | | • | Hardcover - E-Commerce: Business, Technology, Society, Second Edition | | • | Hardcover - E-Commerce: Business, Technology, Society, Case Book Update (2nd Edition) (Pie) |
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
|
| Customer Reviews: Read 6 more reviews...
 Excellent textbook on E-commerce April 5, 2006
2 out of 2 found this review helpful
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
 Good, but dated.... November 25, 2005
10 out of 10 found this review helpful
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy October 4, 2005
0 out of 7 found this review helpful
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society August 18, 2005
4 out of 5 found this review helpful
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting July 6, 2005
6 out of 6 found this review helpful
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
|
|
|
