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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente
Publisher: South-Western College Pub
Category: Book

Avg. Customer Rating: 4.0 out of 5 stars 4 reviews
Sales Rank: 317027

Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.3 x 0.5

ISBN: 0324322712
Dewey Decimal Number: 659
EAN: 9780324322712
ASIN: 0324322712

Publication Date: September 13, 2005
 
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