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| Author: Dan Ariely
Publisher: HarperCollins
Category: Book
List Price: $25.95
Buy New: $15.74
You Save: $10.21 (39%)
New (50) Used (17) from $14.75
Avg. Customer Rating:  120 reviews
Sales Rank: 102
Format: Roughcut
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6 x 1.4
ISBN: 006135323X
Dewey Decimal Number: 153.83
EAN: 9780061353239
ASIN: 006135323X
Publication Date: February 19, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080718222140T
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| Customer Reviews:
 An easy, entertaining and thought provoking read May 16, 2008
1 out of 1 found this review helpful
I really enjoyed reading this book (which is a big plus to start with - after all a book should at the very least achieve this goal right?). I found the research examples thought provoking, they caused me to consciously examine some of my decisions and decisions of those around me and it gave a new perspective in a lot of cases.
Definitely a recommended read - great job Dan (and all those who contributed to this book).
Real Research, Real Growth, Real Change May 16, 2008
3 out of 3 found this review helpful
I love New Age psychology as much as the next guy - The Secret, The Power of Attraction, The Power of Now - it's all good to me.
But as appealing as it can be to believe in the mystic, it's nice to remember that we live in the real world, too. Predictably Irrational isn't the product of magical thinking - it's based on real research, careful psychological testing that reveals that we're prone to making the same kinds of illogical but all-too-human mistakes.
Did you ever buy an item that you knew you didn't want, and yet you didn't return it? Have you over-scheduled yourself to the point where you can't do anything well, yet you're reluctant to cut anything out? Have you ever had sex with someone who, in the cold, cool light of the morning, you really regretted bedding?
Predictably Irrational will show you that you're not alone. But this isn't just a case of misery loving company. By explaining the real motivations behind these self-defeating behaviors, Predictably Irrational empowers you to alter them. With understanding comes, if not the promise, at least the opportunity to change.
If this sounds heavy, it's not. This book is written in an extremely accessible and even entertaining prose. Every chapter asks an interesting question - how will people behave when faced with an opportunity to be irrational? Do they make the "right" choice or the one that feels right? Some of these experiments will truly amaze you.
If you want to understand yourself and others in a brighter and more useful light, read Predictably Irrational. It's not magic - it's better. Science is our friend and the science of the mind is an endlessly fascinating subject.
Free gift card for reading this review May 15, 2008
4 out of 4 found this review helpful
This is a wonderfully provocative work. Most of us insist that we are making logical decisions most of the time, and carefully weighing the options before making a choice or coming to a conclusion. Dan Ariely and his colleagues prove us all wrong! We are very susceptible to subtle messages that point us toward a direction which has more to do with how we humans are wired rather than to any logical choice. This is must reading for all of us "rational thinkers". Would you like a free upgrade with this?
Pridicatably irational May 11, 2008
1 out of 1 found this review helpful
Compulsary reading for anyone in business,retail, or marketing or anyone who is a consumer! An enlightening book which points out the idiosyncracies of our purchasing decisions.
Thought-provoking May 10, 2008
I found the experiments fascinating.. Especially the Brad Pitt vs. George Clooney vs. Altered George Clooney experiment. Intriguing.
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