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| Author: Dan Ariely
Publisher: HarperCollins
Category: Book
List Price: $25.95
Buy New: $13.00
You Save: $12.95 (50%)
New (55) Used (18) from $11.50
Avg. Customer Rating:  146 reviews
Sales Rank: 130
Format: Roughcut
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.5 x 1.2
ISBN: 006135323X
Dewey Decimal Number: 153.83
EAN: 9780061353239
ASIN: 006135323X
Publication Date: February 19, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Wonderful Study! June 19, 2008
This is a very good book with rational explanations of the irrational paths we trod. Thanks Dan for letting a wrenching personal experience evolve into a wonderful expose of actual human thinking and endeavor.
 shallow is right June 19, 2008
2 out of 5 found this review helpful
I read brain rules just before this, and was hoping that it was the same - approachable writing, great anecdotes, well structured. I found myself scanning and flipping through pages of even the most interesting parts, the experiments, because he was so long-winded and boring in presenting them.
At one point he spends a few paragraphs running into a friend during an experiment. That's it. No point, no relevancy - just "a funny thing happened." I'm happy he thought it was funny, but it added absolutely zero to his thesis.
PASS.
 Fun Facts in a NYT Best Seller Cover June 18, 2008
A great introduction to behavioral economics. Light and fun reading that includes interesting thoughts on assumptions that shape our understanding of demand. Ariely is an intelligent, well connected individual who provides anecdotes in his conversational voice to deliver a distilled look at the blending area between psychology and economics. Perfect read for a 2008 summer!
My Rational Decision: Read only the parts that don't start to sound like a textbook June 17, 2008
1 out of 2 found this review helpful
Why do we make so many mistakes? This book provides many rational answers to that question. But some explanations of some of the experiments become too tedious. However, it is possible to skip over these parts and pick it up again when the tedium ends and miss out only on less than essential details about why we tend to so often cross our wires when making decisions.
Enlightening as well as entertaining June 14, 2008
2 out of 2 found this review helpful
Some books are engaging, easy to read and understand; others contain solid and rigorous empirical thinking. Often the most entertaining books contain dubious content and many with the best content can be deadly dense and boring. But a few books are both engaging and enlightening and Predictably Irrational clearly falls into this category. Ariely skillfully integrates the basics of experimental psychology with warm and personal accounts of the social context and significance of a series of systematic investigations of several intriguing questions. What he finds are things social psychologists might have guessed but it is nice to have the evidence to support our theorizing and speculation. I teach a Senior Research in Psychology at a small liberal arts college and will use many of the studies in the book in my class; I've already purchased a few extra copies and given them to students who will be taking the course next year. This is a great book for those interested in psychology and human decision making.
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