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| Authors: Morley Winograd, Michael D. Hais
Publisher: Rutgers University Press
Category: Book
List Price: $24.95
Buy New: $16.18
You Save: $8.77 (35%)
New (11) Used (4) from $15.50
Avg. Customer Rating:  8 reviews
Sales Rank: 18193
Media: Hardcover
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6.2 x 1.3
ISBN: 0813543010
Dewey Decimal Number: 320.973014
EAN: 9780813543017
ASIN: 0813543010
Publication Date: March 30, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
| Showing reviews 6-8 of 8 | | « PREV | | |
 Very impressive February 24, 2008
7 out of 9 found this review helpful
This is one impressive book. I just started reading it last night -- and I haven't even gotten into the youtube, myspace stuff yet. But the generational discussion is very provocative,
Everyone I know is talking about nothing else but the improbability of what has happened between Obama and Clinton. A veteran public relations operative, a survivor of many political battles, can't figure out what this movement is all about, or whether it is even healthy.
The table of contents suggests it will answer those questions as well. I can hardly wait to resume reading.
Must Read February 19, 2008
20 out of 20 found this review helpful
It is impossible to understand the race for the presidency and the phenomenal rise of Barack Obama without understanding the new generation of voters which has been drawn to him in numbers and in ways scarcely anyone had anticipated, and some, especially those in the Clinton campaign, still can not believe. In their remarkable new book, Millenial Makeover, Winograd and Hais tell us more about what this new generation thinks and what it expects than anyone has done before or is likely to do again. Conservative or liberal, Democrat or Republican, if you have an interest in politics or public affairs this is a book you cannot afford not to read. I am giving it five stars, but only because I cannot give it six.
Just in Time... February 17, 2008
17 out of 18 found this review helpful
Just in time to help us understand the underlying dynamics of the 2008 presidential election--and the Obama surge--"Millenial Makeover" provides a well-documented, insightful account of why and how the next generation of voters, Millenials born during the Reagan, Bush, and Clinton administrations, will transform American politics for decades to come. New generations, not political parties, shape the nation's political and civic landscapes--and the political party that figures this out fastest, has the best chance of winning elections.
Winograd and Hais combine "generation theory" with their own long experience in politics, survey data, and detailed observations about the unique values and expectations that Millenials bring to public affairs to shape an optimistic picture of the very near future. With most Millenials set to reach voting age in 2012, they show us this new force already at work in 2008 and moving inexorably to crowd the Baby Boomers off the political stage.
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