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| Author: John J. Medina
Publisher: audible.com
Category: Book
List Price: $34.95
Buy New: $18.35
You Save: $16.60 (47%)
Avg. Customer Rating:  38 reviews
Media: Audio Download
ASIN: B0017KP8AE
Availability: Usually ships in 24 hours
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| Customer Reviews:
 Knowing The Brain is Great for Business August 25, 2008
1 out of 2 found this review helpful
If you sell anything, need to persuade others, or desire career advancement, you must study this book. Medina's own attractive approach to serious science supports my belief that too many business speeches and presentations are counter-productive to the desired goals. When you want to make a point, convey a serious message and motivate others, you must attract them through the way their brains work. Don't be boring.
 Superficial August 22, 2008
1 out of 6 found this review helpful
I think part of this book is practical advice, part of it is a little
superficial to me ...
 A great read, John Medina does a great job !! August 20, 2008
1 out of 1 found this review helpful
This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The rest of the book is interesting, but what is really nice about this book is that Medina knows how to write a book every now and then he will stun the reader with short stories, hence capturing and revitalizing interest.
Walking the talk August 20, 2008
0 out of 1 found this review helpful
John Medina walks the talk! Knows how to grab attention. Well written, DVD supliment is interesting, the website, the slideshow on slideshare is brilliant. Working as a trainer I found the book very useful.
Brain Rules August 13, 2008
1 out of 1 found this review helpful
Medina's own work focuses on the impact of genetics on human brain development and psychiatric disorders, but in this book he draws on a broad scope of brain research and translates it into eminently readable prose that the average person can relate to. "Brain rules" are things that researchers know for sure about brain function, and I found the them to be quite interesting and surprisingly applicable to my daily life. Rules cover such things as the impact of sleep on learning, what our attention span is (about 10 minutes!), the significance of exercise on brain function and the mechanisms of stress. The author is a dynamic speaker and his book reflects this same approach to communicating brain science to the average person.
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